Western Sales Director

Position Summary

MOREL, a global leader in premium eyewear, is seeking an experienced, results-driven Western Director of Sales to lead regional sales operations, accelerate revenue growth, and expand our presence throughout the Western United States.

This leadership role combines strategic direction with hands-on field execution, focusing on developing a high-performing sales team, strengthening customer relationships, and driving new business opportunities.

Key Responsibilities

• Sales Growth & Strategy: Develop and execute regional strategies to achieve revenue, market share, and new account acquisition goals.
• Team Leadership: Recruit, coach, and develop a high-performing sales team while establishing clear expectations and accountability.
• Territory & Account Development: Expand existing business, strengthen key customer relationships, and identify new market opportunities.
• Field Execution: Work alongside sales representatives to improve sales effectiveness, support key accounts, and execute company sales and marketing initiatives.
• Performance Management: Establish sales objectives, monitor territory productivity, analyze results, and deliver accurate forecasts and business reviews.
• Cross-Functional Collaboration: Partner with marketing, operations, and customer service to support customer satisfaction and business growth.

Qualifications

• Proven success achieving revenue objectives and developing high-performing sales teams.
• Strong strategic planning, business development, and relationship management skills.
• Excellent leadership, communication, negotiation, and analytical abilities.
• Experience in the optical or premium eyewear industry required.
• Established relationships within the independent optical channel are a plus.
• Proficiency in CRM systems and sales reporting tools.

Travel & Location

Weekly travel throughout the Western United States is required. Ideal candidates reside within the greater Los Angeles area.

Why MOREL?

Morel is a family-owned company with a personal approach and a long-established global presence. This is an opportunity to take on a key leadership role in a firm that values efficiency, initiative, and action over corporate bureaucracy. You will work closely with the Executive Committee and the CEO, and have a direct, measurable impact on both day-to-day performance and the company’s long-term strategic direction.

Pay: $110,000.00 - $147,241.82 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Work Location: Remote