Website & E-Commerce Manager – WordPress / WooCommerce

Website & E-Commerce Manager – WordPress / WooCommerce

Location: Huntington Beach, CA

Who We Are

From custom tents at sporting events to giant inflatable product replicas, INSTENT helps brands stand out.

We design, manufacture, and supply custom-branded tents, inflatable structures, event furniture, and displays. We also bring Vitabri, a European leader in professional folding tents, to the US market.

Our customers include promotional product distributors, marketing agencies, event companies, sports organizations, and brands buying directly from us. Some need a branded canopy. Others come to us with an idea for something they've never seen before. We help turn those ideas into products.

Based in Huntington Beach, our team works with customers across the country. Sales, project management, design, marketing, and production work closely together to bring each project to life.

We're looking for an experienced WordPress / WooCommerce Website Manager to take ownership of our websites and e-commerce platforms in the US and Europe.

The Opportunity

This is a hands-on website management position for someone who understands WordPress and WooCommerce beyond simply adding products or editing content.

You'll be responsible for the day-to-day management and continuous improvement of our websites, working directly with our existing developers, designers, SEO specialists, and marketing team.

Our websites include extensive product catalogs, customizable products, complex configurations, online ordering, lead-generation tools, and distributor resources. We are constantly introducing new products, modifying existing products, creating landing pages, improving functionality, and developing new features.

We need someone who can understand how everything works, identify problems, organize priorities, make many website changes directly, and manage our developers when more advanced development is required.

Our core platforms are WordPress and WooCommerce.

You do not need to be a full-stack developer, but you should be technically comfortable enough to troubleshoot website issues, understand plugins and themes, make front-end changes, work with product data and integrations, and communicate effectively with developers.

What You'll Do

Manage Our WordPress & WooCommerce Websites

• Own the day-to-day management and continuous improvement of our WordPress and WooCommerce websites.
• Create and update pages, products, categories, navigation, forms, landing pages, and website content.
• Manage WooCommerce products, configurations, variations, plugins, and website functionality.
• Troubleshoot website issues, resolve routine problems directly, and coordinate with developers when more advanced work is required.
• Test new features and ensure websites remain fast, functional, mobile-friendly, and accurate.

Manage Product Catalogs & Digital Platforms

• Manage large product catalogs including SKUs, variations, pricing, specifications, images, and accessories.
• Coordinate product launches and ongoing product updates.
• Work with spreadsheets, CSV imports/exports, and product data.
• Maintain product information across industry platforms including ASI, SAGE, DistributorCentral, and other distributor systems.
• Improve product organization, categories, filters, search, and overall product discovery.

Improve UX & Website Performance

• Continuously identify ways to improve navigation, product pages, customer journeys, lead generation, and online sales.
• Create page structures and wireframes and collaborate with our designers on larger projects.
• Use GA4 and other analytics tools to identify opportunities and measure results.
• Maintain a prioritized roadmap of website improvements and manage projects with developers and designers from concept through launch.

Support SEO & Digital Marketing

• Work with our SEO specialists to implement technical and on-page improvements.
• Create and optimize landing pages for Google Ads and other campaigns.
• Support conversion tracking and work with our marketing team and outside specialists on paid digital initiatives.

Required Experience

• Strong hands-on experience managing live WordPress and WooCommerce websites .
• Experience administering WooCommerce products, variations, attributes, categories, plugins, and settings.
• Experience managing large or complex product catalogs.
• Experience working with product imports, exports, CSV files, spreadsheets, or product data feeds.
• Working knowledge of HTML and CSS.
• Ability to troubleshoot WordPress/WooCommerce issues and communicate effectively with developers.
• Understanding of plugins, themes, integrations, forms, responsive behavior, and website performance.
• Experience coordinating website developers and designers.
• Good understanding of UX/UI and e-commerce conversion principles.
• Experience with GA4 and website analytics.
• Strong attention to detail and project-management skills.

Valuable Additional Experience

• Figma or similar design/prototyping tools.
• Technical SEO.
• Google Ads and paid-media landing page optimization.
• APIs, ERP/CRM integrations, or product-data integrations.
• Google Merchant Center and product feeds.
• B2B or wholesale e-commerce.
• Manufacturing, custom products, promotional products, or distributor environments.
• AI tools for content, research, data management, and workflow automation.

Why Join INSTENT?

• Take ownership. This isn't a narrow role maintaining one small online store. You'll have meaningful responsibility for our digital platforms.
• Work on challenging websites. Our products include customization, configurations, extensive catalogs, B2B customers, and distributor systems.
• Have resources behind you. You'll work with existing developers, designers, SEO specialists, and marketing resources rather than being expected to do everything yourself.
• Make a measurable impact. Your work will directly influence online sales, lead generation, customer experience, and operational efficiency.
• Have a voice. Work directly with company leadership and help shape our digital strategy in the US and Europe.
• Enjoy variety. Work across e-commerce, UX/UI, product data, website development, SEO, analytics, and digital projects.

Compensation & Benefits

Annual base salary: $80,000–$100,000, depending on experience, plus a performance-based bonus.

• Medical and dental insurance with employer contributions for employees and dependents.
• Vision insurance.
• 401(k) with company matching.
• Paid vacation and sick leave.

Ready to Join Us?

If you have strong WordPress/WooCommerce experience and enjoy taking ownership of websites rather than simply managing campaigns around them, we'd like to hear from you.

When applying, please include 2–3 WordPress/WooCommerce websites you have personally managed and briefly explain what you were responsible for on each.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person