Web Search and Paid Media Manager

Web, Search & Paid Media Manager Base Pay: $[minimum]–$[maximum] per yearJob Type: Remote - Full-timeSchedule: WeekdayStatus: Non-Exempt Essential Functions – What You'll Do

Build landing pages in PMC’s custom WordPress CMS using established templates, components, and content requirements. Create pages for cities, neighborhoods and districts, destinations and attractions, sports and entertainment venues, airports, and other parking locations. Research relevant keywords and search terms for each location. Write concise, useful, SEO-friendly copy for each page. Apply on-page SEO, including heading structure, title tags, meta descriptions, URLs, internal links, and image alt text. Connect relevant parking locations and dynamic content to each page. Perform quality checks before publishing. Follow an efficient, repeatable page-production process and meet production goals. Update existing pages as locations, details, or priorities change. Flag opportunities to make the CMS or page-building workflow more efficient.

What You'll Need

Demonstrated experience managing websites and SEO programs. Hands-on experience building and editing pages in WordPress or a similar CMS. Experience planning or managing large-scale or location-based landing page programs. Experience directing the work of others, such as freelancers, contractors, or junior team members, and supporting multiple internal stakeholders. Proficiency with Google Ads, Google Analytics 4, Google Search Console, and keyword research tools. Experience with GEO or related optimization for AI-powered search and answer engines. Working knowledge of technical SEO, structured data, and landing page optimization. Strong analytical, writing, project management, and communication skills. Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.

Employment is contingent upon successful completion of a background check, conducted after a conditional offer of employment. Background information will be reviewed individually and in accordance with applicable law. Skills

Experience with location-based websites, marketplaces, directories, travel, hospitality, parking, or transportation. Hands-on paid search and paid social experience, or a strong interest in growing into paid media ownership. Familiarity with CRM systems, lead attribution, and marketing automation. Google Ads or Google Analytics certifications.

Originally posted on Himalayas