Web Developer and Digital Strategist
# Web Developer and Digital Strategist **Kalen Marketing Solutions** · United States · `On-site` 🕒 **Статус:** *Опубликовано: 4 дня назад* · *Источник: Indeed* --- ### About the Role Web Developer & Digital Marketing Specialist Our Mission: We Help Organizations Succeed through Marketing Company: Kalen Marketing Solutions Job Type: Full-Time | Non-Exempt Location: Hybrid – Casper, Wyoming Build Better Digital Experiences—and Drive the Marketing Behind Them Kalen Marketing Solutions is a strategy-first marketing firm that builds custom campaigns and digital solutions for businesses ready to grow. We’re looking for a Web Developer & Digital Marketing Specialist who can move comfortably between websites, technology, advertising, and digital marketing. This is a hybrid role for someone who enjoys both the technical and marketing sides of digital work. One day you may be building or troubleshooting a website, and the next you may be launching a Google Ads campaign, reviewing analytics, updating landing pages, or supporting a social media campaign. You’ll work across front-end and back-end website development, website maintenance, paid digital advertising, social media, SEO, analytics, tracking, and marketing technology while collaborating closely with our Marketing Consultants, designers, content creators, and leadership team. We’re looking for someone who doesn’t just know how to execute a task, but understands how websites and digital marketing work together to help clients achieve measurable business goals. What You’ll DoWebsite Development & Management Develop, update, maintain, and troubleshoot client websites. Handle both front-end and back-end website development . Build responsive, user-friendly webpages and landing pages that align with client goals and brand standards. Work primarily within WordPress and related website technologies, plugins, themes, and hosting environments. Customize website functionality using HTML, CSS, JavaScript, PHP, and other applicable technologies. Troubleshoot website errors, plugin conflicts, integrations, forms, tracking issues, and performance concerns. Manage website updates, backups, migrations, domains, DNS, hosting, SSL certificates, and other technical website needs. Improve website speed, mobile responsiveness, accessibility, functionality, and overall user experience. Implement forms, CRM integrations, scheduling tools, tracking scripts, pixels, and other third-party integrations. Support website launches, redesigns, migrations, and ongoing maintenance. Work with consultants, designers, and content creators to translate strategy and creative direction into functional websites. Paid Digital Advertising Build, manage, and optimize campaigns across Google Ads , including Search, Display, Performance Max, YouTube, and other applicable campaign types. Support paid social campaigns through platforms such as Meta and LinkedIn. Conduct keyword research, audience targeting, geo-targeting, remarketing, and campaign segmentation. Monitor campaign budgets, conversions, search terms, targeting, creative, and overall performance. Identify opportunities to improve campaign performance and make data-backed optimizations. Build and optimize landing pages designed to support paid advertising campaigns. Ensure conversion tracking is properly configured and functioning across campaigns. Social Media & Digital Marketing Support the development and execution of organic and paid social media strategies. Plan, schedule, publish, and manage content across platforms such as Facebook, Instagram, LinkedIn, and other applicable channels. Collaborate with designers and content creators to develop graphics, copy, video, and other digital content. Ensure social media activity connects to broader campaign and client objectives rather than simply filling a content calendar. Monitor platform performance and identify trends, opportunities, and areas for improvement. Assist with email marketing, landing pages, lead generation campaigns, and digital marketing automation as needed. SEO, Analytics & Tracking Implement technical and on-page SEO best practices. Conduct basic keyword research and identify opportunities to improve organic website visibility. Optimize website pages, metadata, headings, internal links, images, and other SEO elements. Set up and troubleshoot Google Analytics 4, Google Tag Manager, Google Search Console, conversion tracking, pixels, and related tools . Monitor website and campaign performance and identify opportunities for improvement. Create and maintain performance dashboards and reports using platforms such as Looker Studio. Translate performance data into clear recommendations and next steps. Marketing Technology & Integrations Support CRM and marketing automation platforms such as HighLevel and Mailchimp. Connect websites, landing pages, forms, CRMs, analytics platforms, call tracking systems, and advertising platforms. Troubleshoot integrations and data flow between marketing systems. Help improve internal processes, automations, and digital workflows. Research and recommend new digital tools, technologies, and solutions when appropriate. Collaboration & Project Management Work closely with Marketing Consultants to understand client goals and translate those goals into effective web and digital solutions. Collaborate with designers, writers, digital specialists, and other team members throughout project execution. Participate in strategy sessions, website planning meetings, campaign briefings, and internal brainstorming. Manage multiple client projects, campaigns, website requests, and deadlines simultaneously. Maintain clear documentation of website changes, campaign configurations, credentials, integrations, and technical processes. Accurately track time and complete assigned work within project scopes and budgets. Proactively communicate roadblocks, technical concerns, opportunities, and recommendations. Stay current with changes in web development, Google Ads, social media, SEO, analytics, AI, and marketing technology. Who You Are You live out our core values: Integrity: You take ownership of your work, communicate honestly, and follow through. Intention: You understand the reason behind the work and make thoughtful technical and marketing decisions. Results-Driven: You care about performance and continually look for ways to improve results. Collaborative: You communicate clearly and enjoy working alongside people with different areas of expertise. Goal-Oriented: You stay organized, manage competing priorities, and keep projects moving forward. You also: Enjoy both the technical and creative sides of digital marketing . Can troubleshoot a website problem without needing step-by-step direction. Understand that a website is a marketing tool—not simply something that needs to look good. Can move comfortably between code, analytics, advertising platforms, social media, and client projects. Understand how websites, paid advertising, social media, SEO, email, and automation work together. Are comfortable researching solutions when you encounter a technical problem you haven't seen before. Pay close attention to details while still understanding the bigger marketing objective. Are organized, proactive, adaptable, and comfortable managing multiple priorities. Can explain technical concepts clearly to nontechnical team members. Are curious and genuinely enjoy learning new platforms, technology, and marketing practices. Experience & Qualifications 2+ years of experience in web development, digital marketing, or a hybrid web/digital role ; agency or multi-client experience preferred. Experience developing and maintaining WordPress websites. Working knowledge of HTML and CSS , with experience using JavaScript and PHP or similar development technologies strongly preferred. Experience troubleshooting front-end and back-end website issues. Familiarity with website hosting, DNS, domains, SSL certificates, plugins, forms, APIs, and third-party integrations. Experience with Google Ads , including campaign setup, management, optimization, and conversion tracking. Experience managing or supporting organic and paid social media campaigns. Working knowledge of SEO best practices. Experience with Google Analytics 4, Google Tag Manager, Google Search Console , and related measurement tools. Familiarity with Looker Studio or other reporting/dashboard platforms. Experience with marketing automation and CRM platforms such as HighLevel, Mailchimp, HubSpot, or similar tools. Experience with Meta Ads Manager and other digital advertising platforms is preferred. Familiarity with call tracking platforms such as CallRail is a plus. Experience working within project management platforms such as Teamwork is a plus. Strong troubleshooting, analytical, organizational, and communication skills. Ability to manage multiple websites, campaigns, clients, and deadlines simultaneously. Why Kalen? Hybrid position based in Casper, Wyoming. Opportunity to work across both web development and digital marketing rather than being limited to a single specialty. Career growth opportunities as we expand. Collaborative, results-driven team culture. Exposure to a wide range of industries, clients, campaigns, websites, and technologies. Ongoing training and professional development. A chance to see the direct impact of your work on client growth. Competitive compensation based on experience. Comprehensive benefits package including: Health insurance Paid time off Retirement savings options Pay: $24.00 - $30.00 per hour Expected hours: 40.0 per week Benefits: Dental insurance Health insurance Health savings account Paid time off Retirement plan Vision insurance Work Location: Remote
Наблюдалась 2026-09-21, впервые 2026-09-17, источник — Indeed.