VP of Product Marketing
# VP of Product Marketing **Zevenbergen Capital Investments LLC** · Hartford, CT 06103 · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role Job Summary We are seeking a dynamic and visionary Vice President of Product Marketing to lead our strategic efforts in positioning and promoting our innovative SaaS solutions within competitive markets. In this pivotal role, you will craft compelling product narratives, drive go-to-market strategies, and collaborate cross-functionally to accelerate growth. Your expertise will empower our teams to deliver impactful marketing campaigns, leverage industry insights, and ensure our products resonate with target audiences. This is an exciting opportunity to shape the future of our product portfolio and influence industry trends through data-driven decision making and innovative marketing strategies. Responsibilities - Develop and execute comprehensive product marketing strategies aligned with overall business objectives, focusing on SaaS offerings and B2B markets. - Lead market research initiatives to identify customer needs, industry trends, and competitive positioning, translating insights into actionable plans. - Collaborate closely with product management, sales, and engineering teams to define product positioning, messaging, and value propositions that differentiate our solutions. - Oversee the creation of compelling content including product demos, technical marketing materials, case studies, and brand storytelling to engage target audiences. - Manage cross-functional teams on product launches, ensuring seamless execution through project management best practices and Agile methodologies. - Utilize marketing analytics and data analytics tools such as SQL to measure campaign effectiveness, optimize strategies, and support data-driven decision making. - Drive digital marketing initiatives across channels including email campaigns, social media, SEO/SEM, and online advertising to maximize reach and engagement. - Present strategic plans and campaign results to executive leadership with clarity and confidence, fostering alignment across departments. Experience - Proven track record in senior product marketing roles within SaaS or software development companies, with extensive experience in B2B marketing environments. - Strong background in market analysis, customer segmentation, and industry trend evaluation to inform product positioning strategies. - Demonstrated success managing complex product launches from conception through execution using project management tools and Agile frameworks. - Technical marketing experience with a solid understanding of software development processes and digital marketing techniques. - Exceptional writing skills for creating persuasive content that tells compelling brand stories while clearly communicating technical features. - Expertise in marketing management including campaign planning, analysis skills for measuring ROI, and familiarity with marketing analytics platforms. - Ability to lead cross-functional collaboration effectively across teams such as sales, product management, engineering, and customer success. - Strong presentation skills with the ability to communicate complex ideas clearly to diverse audiences using engaging visuals and storytelling techniques. This role offers an energetic environment where your strategic vision will directly impact our growth trajectory. Join us if you’re passionate about shaping innovative products’ market presence while inspiring teams through your leadership in product marketing excellence! Pay: $120,000.00 - $180,000.00 per year Benefits: - 401(k) - 401(k) matching - Dental insurance - Health insurance - Vision insurance Work Location: Hybrid remote in Hartford, CT 06103
Наблюдалась 2026-10-18, впервые 2026-10-13, источник — Indeed.