VP, Marketing Strategy & Operations

Description

The VP Marketing Strategy & Operations enables the marketing organization to deliver measurable business outcomes by aligning strategy, investments, talent, processes, data, and technology to enterprise priorities. The position leads strategic planning, marketing operations, analytics, budgeting, governance, and organizational performance practices that improve effectiveness, accountability, and execution across the marketing function. Working closely with Marketing leadership and enterprise partners, the role establishes operational discipline, optimizes resource allocation, and ensures marketing investments are guided by data, performance insights, and business objectives. Through leadership of Marketing Strategy, Operations, Intelligence, and Technology capabilities, this role strengthens organizational performance, accelerates growth, and advances the organization's ability to adapt to evolving member and business needs.

Here’s what you can expect from the job and what you need to be successful:

What You’ll Do:

- Lead strategic planning activities for the marketing organization, translating enterprise priorities into actionable plans, investment strategies, operating objectives, and measurable business outcomes. - Oversee Marketing Intelligence, Analytics, and Performance functions, establishing KPI frameworks, reporting capabilities, and insight-generation practices that connect marketing activities to business, member, and brand outcomes. - Define and execute the marketing technology strategy, ensuring platforms, tools, data capabilities, and technology investments support personalization, scalability, operational efficiency, and future growth. - Direct marketing budgeting, forecasting, investment planning, and financial performance management, ensuring disciplined stewardship of resources and alignment with enterprise objectives. - Lead and continuously improve the marketing operating model, including governance, portfolio management, capacity planning, prioritization processes, workflow management, and organizational effectiveness practices. - Sponsor and oversee high-impact strategic initiatives, organizational transformations, operating model enhancements, technology modernization efforts, and capability development programs that advance marketing and business performance. - Establish and manage strategic relationships with agencies, technology providers, research partners, and other external vendors to ensure performance, value realization, and alignment with organizational goals. - Partner with Marketing, Product, Retail, Digital, Member Experience, Technology, Finance, Data, Human Resources, and other enterprise leaders to align priorities, strengthen cross-functional execution, and support enterprise growth objectives. - Lead and develop teams responsible for Marketing Operations, Marketing Intelligence, Strategic Planning, Marketing Technology, and related operational functions, fostering accountability, innovation, collaboration, and continuous improvement. - Serve as a trusted advisor to the Senior Vice President and executive leadership team by providing strategic recommendations, operational insight, performance transparency, and decision-support frameworks. - Foster a culture of data-driven decision-making, experimentation, continuous improvement, and operational excellence that strengthens marketing effectiveness and organizational performance. - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Skills:

• 10+ years of experience leading marketing strategy, marketing operations, business operations, analytics, consulting, or related functions within complex organizations.

- 8+ years’ experience as a people leader, leading a diverse team including hiring, coaching and performance management - Proven ability to operate successfully within matrixed environments and influence executive leaders, cross-functional stakeholders, and enterprise decision-making processes. - Deep understanding of modern marketing operating models, marketing performance measurement, analytics, budgeting, governance, portfolio management, and marketing technology ecosystems. - Strong business and financial acumen, including experience managing budgets, forecasting, resource allocation, business cases, and return-on-investment analysis. - Demonstrated success leading large-scale organizational transformation, operational improvement, capability development, and cross-functional strategic initiatives. - Experience establishing operational rigor, governance frameworks, performance management practices, and scalable processes that improve organizational effectiveness. - Strong analytical, strategic-thinking, and problem-solving skills, with the ability to translate data and insights into actionable business recommendations. - Exceptional executive communication, presentation, and stakeholder management skills, with the ability to communicate complex concepts and influence outcomes across all levels of the organization. - Proven ability to influence across organizational boundaries, build alignment among diverse stakeholder groups, and drive results through collaboration and partnership. - Demonstrated ability to balance long-term strategic thinking with operational execution while navigating ambiguity, competing priorities, and evolving business needs. - Strong business judgment, executive presence, and decision-making capability, with a track record of leading through change and organizational complexity. - Demonstrated success building, developing, and leading high-performing teams while fostering accountability, continuous improvement, employee engagement, and talent development. - Financial services, fintech, or other highly regulated industry experience preferred. - Required Education : Bachelor's degree in field relevant to role (or 4 additional years of relevant experience in lieu of a degree), advanced degree preferred.

Location: Hillsboro, OR | Marlborough & Chelmsford, MA

Target Compensation: $184k - $220,500 annually + annual bonus

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Who We Are:

What makes First Tech different? Click here to learn more!

Every great journey begins with a bold idea—and ours is no different. First Tech and DCU were founded on the belief that financial solutions should put people first. That belief has fueled decades of innovation and service, rooted in the tech sector and expanding to support members from all walks of life.

Employees are eligible for:

• Traditional medical, dental, and vision coverage
• Generous 401(k) match
• Paid Time Off: You'll accrue up to 15 days in your first year. In addition, you'll receive 40 hours of sick time and 3 personal days, which refresh annually
• Paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility subject to standard account requirements and underwriting criteria)

Employment Statements:

If you're applying for a job and need a reasonable accommodation for any part of the employment process, please send an email to recruiters@firsttechfed.com and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.

First Tech is not currently offering Visa transfer/sponsorship for this position.