VP of Growth and Brand Marketing (High-Growth B2B & SEO Exp Req)

VP of Growth and Brand Marketing (High-Growth B2B & SEO Exp Req) Location: Remote - Must Reside in the Eastern Time Zone Salary: $180,000 - $200,000 + Bonus + Benefits Benefits: Medical, Dental, Vision, 401k, Holidays, PTO Job Type: Full-Time Travel: Occasional travel to corporate branches and trade shows, plus 1-2 annual trips to India

VP of Growth and Brand Marketing Description

Our client, a B2B trade show and exhibit solutions company, is looking for a VP of Growth and Brand Marketing with deep, hands-on SEO expertise to direct an India-based team and US agency partners. Reporting directly to the CEO, you will lead brand strategy, demand generation, digital marketing, and the organization’s SEO strategy. You will build the team, processes, capabilities, and playbook to strengthen the brand’s market position and power a scalable marketing engine that drives qualified leads and revenue.

The company has grown to approximately $40 million and is still expanding, with an established digital presence, agency partnerships, and a dedicated marketing team that already executes significant SEO work. This is a great opportunity to bring structure, strategic direction, and accountability to marketing as the business scales.

Our client is intentionally looking for candidates outside the trade show or exhibition industry to bring a fresh perspective and proven B2B growth playbooks from other sectors.

VP of Growth and Brand Marketing Responsibilities

• Lead brand strategy and positioning across US and European markets
• Own SEO strategy and performance, setting direction for the India-based team and US agency partners who execute it
• Drive lead generation through paid search, paid social, and email
• Manage the internal team and agency partners, including setting goals and quality standards and holding them accountable for SEO results (rankings, organic traffic, and pipeline)
• Build the team’s playbook, processes, and KPIs
• Consolidate fragmented marketing data into a single source of truth, and translate analytics into clear recommendations
• Build referral, word-of-mouth, and online review programs
• Own marketing performance, conversions, and revenue contribution
• Partner with Sales and Executive leadership to align strategies

VP of Growth and Brand Marketing Qualifications

• Marketing leadership experience in a high-growth B2B environment required
• Expertise in brand strategy, demand generation, and digital marketing required
• Deep SEO expertise required, including technical SEO, content strategy, and link building, with the ability to audit, direct, and quality-check work done by large teams and agencies
• Experience managing teams of 10+ across geographies required
• Track record of establishing processes, setting measurable goals, and connecting marketing initiatives to revenue growth required

Originally posted on Himalayas