VIP Manager

Are you passionate about building high-value relationships and delivering premium, personalized experiences in a fast-paced iGaming environment?

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance‑first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

Location: Fort Lee, New Jersey (100% On-site) ⏰ Work Mode: Full-time, office-based (Monday–Friday; remote or hybrid work arrangements are not available)

The Role

As a VIP Manager, you’ll be responsible for delivering a best-in-class, “white-glove” experience to our most valuable players. You’ll collaborate cross-functionally with CRM, Marketing, and Payments teams to ensure seamless service, while leveraging player insights to maximize engagement, retention, and lifetime value (LTV).

What You’ll Do

• Build and maintain strong, long-term relationships with high-value players to maximize retention and LTV.
• Serve as the primary point of contact for VIP accounts, managing day-to-day communication and resolving issues swiftly and professionally.
• Execute targeted retention and reactivation campaigns to reduce churn and increase engagement.
• Analyze player activity, tracking key metrics such as handle, GGR, and frequency to optimize reinvestment strategies.
• Collaborate with CRM, Marketing, and Payments teams to deliver tailored bonuses, gifts, and exclusive experiences.
• Ensure all VIP interactions comply with Responsible Gaming standards and NJDGE regulations.
• Act as an escalation point for VIP concerns, applying strong de-escalation and problem-solving skills.
• Stay informed on competitor VIP programs and industry trends to continuously enhance offerings.

What We’re Looking For

• 2+ years of experience in VIP Management or Senior Account Management within iGaming or sports betting.
• Strong understanding of the New Jersey iGaming market and regulatory landscape (NJDGE).
• Proven ability to analyze player data and drive retention and revenue strategies.
• Excellent interpersonal and communication skills, with experience managing high-profile clients.
• Experience with CRM platforms (e.g., Salesforce, Optimove) and strong Excel proficiency.
• Ability to work onsite in Fort Lee, NJ, with flexibility for evenings, weekends, and peak sporting events.
• Background in luxury hospitality, customer relationship management, or similar client-facing roles is a plus.

Why Join Soft2Bet?

• Bonuses: Discretionary, performance based
• Benefits: Comprehensive medical, dental, and vision + 401(k)
• Time Off: Generous PTO policy
• Perks: Partially subsidized in-office breakfasts and lunches, plus team celebrations and events
• Culture: High-performance, collaborative, and growth-oriented environment
• Growth: Real opportunities for career development and increased responsibility as the U.S. business scales

Salary range

$100,000 — $125,000 USD

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