Vice President of Marketing

Job Summary

LiveSwitch is seeking a hands-on Vice President of Marketing to lead brand awareness, demand generation and revenue growth for our B2B software products. You’ll build a connected marketing strategy and execute creative campaigns that turn customer needs into clear messaging, qualified opportunities and measurable sales pipeline.

The ideal candidate has helped grow an early-stage software company, combines strategic judgment with practical execution, and works closely with sales and product teams.

Responsibilities

• Own marketing strategy and execution across positioning, content, product launches, demand generation and customer marketing.
• Build integrated campaigns across organic search, email, social media, paid advertising, events and other relevant channels.
• Partner with sales to define qualified leads, strengthen lead nurturing and connect marketing activity to pipeline and revenue.
• Translate technical and AI-enabled product capabilities into compelling customer benefits.
• Manage marketing automation, CRM workflows, campaign reporting and attribution.
• Lead and develop the marketing team while remaining directly involved in campaign creation and execution.
• Set priorities, manage budgets and test creative approaches that deliver measurable results.
• Use customer research and performance data to refine messaging, improve conversion and identify growth opportunities.

Requirements

• Approximately 8–12 years of full-time professional experience, with substantial B2B technology marketing experience.
• Experience as a Director, Head or VP of Marketing at a growing B2B SaaS company.
• Broad marketing leadership experience spanning demand generation, positioning, content, product launches and sales collaboration.
• Demonstrated results generating qualified pipeline, increasing revenue and improving marketing efficiency.
• Experience leading marketing at a company with approximately $10M–$50M in annual revenue.
• A track record of building and executing creative campaigns with a small team and limited resources.
• Experience managing teams, budgets, marketing automation platforms, CRM systems and analytics.
• Working knowledge of SEO, paid search, paid social, email marketing and conversion optimization.
• Based in Raleigh, Durham, Cary, Apex, Morrisville or Chapel Hill.
• Bachelor’s degree from an accredited institution.

Preferred Qualifications

• Current or recent experience marketing AI-enabled B2B software.
• Experience serving small and midsize businesses, particularly in field services, construction, property services, business workflows or video communications.
• Experience helping a startup grow through an acquisition.
• MBA or experience with creative production and design tools.

Pay: $100,000.00 - $250,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Experience:

• B2B marketing: 1 year (Preferred)

Ability to Commute:

• Apex, NC 27502 (Preferred)

Ability to Relocate:

• Apex, NC 27502: Relocate before starting work (Preferred)

Work Location: In person