User Acquisition (UA) Marketing (App Mobile)

Mô tả công việc:

(Mức lương: Thỏa thuận) - Develop monthly/quarterly UA plans for our mobile apps, including performance evaluation and forecasting. - Plan, manage and optimize UA campaigns across multiple channels (Google, Apple Search Ads, Facebook, TikTok, AppLovin, etc.) to achieve ROAS, revenue and profit KPIs. - Work closely with ad network representatives to plan campaigns and optimize performance. - Analyze and optimize App Store Optimization (ASO) on both iOS and Android. - Collaborate with Product and Creative teams to produce high-quality ads (videos, banners, playable ads), test variations and iterate based on performance data. - Work with Product Owners and designers to analyze in-app user behavior, improve retention and optimize monetization strategies. - Conduct market research for creative ideation, product improvement and competitor analysis; stay up to date with market trends and emerging UA opportunities. - Other tasks as assigned by the Team Lead/Manager.

Chức vụ: Nhân Viên/Chuyên Viên

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

- Compensation - Competitive gross salary, negotiable based on your experience and skills, with salary reviews twice a year - 100% salary during the 2-month probation period - Social, health and unemployment insurance (SHUI) paid on your full salary - 13th-month salary - Performance bonuses twice a year, plus hot bonuses for outstanding results - Birthday and holiday bonuses (all national holidays, 8/3, 20/10 and International Men’s Day 19/11), plus gifts for special occasions such as weddings and funerals - Lunch allowance - Time off - 12 annual leave days per year - 3 sick-leave days per year - 1 birthday-leave day - Other leave according to Vietnamese labor law - Health and wellbeing - Private health insurance (PVI Care) - Annual health check-up - Weekly sports clubs (badminton, soccer) - Free coffee, tea, snacks and fruit - Growth and culture - Work on large-scale mobile apps for global markets - Personalized training and development plans, with dedicated programs for high-potential employees heading toward senior or leadership roles - A collaborative, supportive team that grows together - Annual company trip (including international travel, 2025 – China, 2026 - Taiwan), team-building events and entertainment activities - Company-provided laptop/device

Yêu cầu bằng cấp (tối thiểu): Cao Đẳng

Yêu cầu công việc:

- Knowledge and Experience: - At least 1 year of experience in digital marketing, preferably in User Acquisition for mobile apps/games. - At least 3–6 months of hands-on experience running ad campaigns on Google, Facebook and TikTok, with a solid understanding of each network's platform and core algorithms (spend of 200-300k$/month). - Bachelor's or College degree in Marketing, Business or a related field. - Experience with AI products/AI apps is a plus. - Nice to have: experience in cross-border selling, games or app marketing; familiarity with Firebase, MMP (Mobile Measurement Partners) and BI tools; Agile methodologies and global market campaigns. - Knowledge of analytics and market intelligence tools such as AppsFlyer, Adjust, Firebase, App Annie and Sensor Tower is a plus. - Knowledge of the mobile app/game market is a plus. - Skill on: - Proficiency in planning, running and optimizing paid campaigns on Google, Apple Search Ads, Facebook, TikTok and AppLovin. - Strong data-driven mindset with excellent analytical skills to evaluate performance and make decisions from data. - Proficient in English communication (written and spoken). - Strong problem-solving, communication and teamwork skills. - Proactive, responsible and eager to learn. - Can-do attitude and growth mindset; able to work collaboratively in a fast-paced environment.

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Digital Marketing,Sales Marketing - PR - Quảng Cáo

Cao Đẳng

1 - 2 năm