User Acquisition & Performance Marketing Manager – Mobile Apps
# User Acquisition & Performance Marketing Manager – Mobile Apps **TechBiz Global** · `Remote` · `Full Time` 💼 **Уровень роли:** `Manager` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Himalayas (JSON API)* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[User-Acquisition-Manager]` `[Performance-Marketing-Manager]` `[Mobile-Marketing-Manager]` `[Digital-Marketing-Manager]` `[Growth-Marketing-Manager]` `[App-Marketing-Manager]` `[Mobile-User-Acquisition-Manager]` `[Acquisition-Marketing-Manager]` `[Mobile-Growth-Manager]` --- ### About the Role At TechBiz Global , we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior User Acquisition & Performance Marketing Manager – Mobile Apps to join one of our clients ' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you. Responsibilities: User Acquisition & Media Buying - Manage and optimize paid User Acquisition campaigns for mobile applications . - Launch, manage, and scale campaigns primarily for Android mobile apps , including Utility Apps and Mobile Games. - Manage campaigns across Google Ads and additional acquisition channels such as Meta, TikTok, DSPs, and mobile ad networks . - Test new campaigns, audiences, creatives, and traffic sources to identify opportunities for profitable growth. - Evaluate campaign performance based on CPI, CPA, ROAS, retention, LTV, and overall traffic quality . - Scale successful campaigns while maintaining agreed performance targets. Performance & Analytics - Monitor and optimize key UA metrics, including CPI, CPA, ROAS, LTV, retention, and payback . - Analyze performance across campaigns, countries, creatives, networks, devices, and audiences. - Use mobile measurement and attribution platforms such as AppsFlyer, Adjust, or Singular to monitor campaign performance. - Identify performance trends and optimization opportunities and turn data into actionable decisions. - Prepare clear reports on campaign performance, spend, and results. Budget Management & Scaling - Manage and allocate significant User Acquisition budgets across paid channels. - Follow a structured test → validate → scale approach when launching new campaigns and traffic sources. - Make budget allocation decisions based on campaign performance and unit economics. - Continuously identify opportunities to improve acquisition efficiency and scale successful campaigns. Creative & Product Collaboration - Work with creative teams to test video, static, and UGC-style advertising creatives . - Analyze creative performance and identify the concepts, hooks, and formats that generate the strongest results. - Provide performance-based feedback to improve future creatives. - Collaborate with Product and Monetization teams to improve conversion, retention, and monetization. Requirements - 2–3+ years of hands-on User Acquisition / Media Buying / Performance Marketing experience , with a strong focus on mobile applications. - Proven experience launching and scaling mobile apps through paid User Acquisition . - Proven experience managing $1M+ in paid User Acquisition spend . - Strong hands-on experience acquiring users for Android mobile applications . - Experience with Google Ads / Google App Campaigns and additional paid acquisition channels such as Meta, TikTok, DSPs, or mobile ad networks . - Experience with Utility Apps, Mobile Games, or other mobile app products . - Strong understanding of mobile attribution and experience with MMPs such as AppsFlyer, Adjust, or Singular . - Strong understanding of key UA metrics, including CPI, CPA, ROAS, LTV, retention, and payback . - Strong analytical skills and the ability to make campaign and budget decisions based on performance data. - Experience working with international markets is preferred. - Strong Excel / Google Sheets skills. - Ability to independently launch tests, optimize campaigns, and scale successful acquisition strategies. Strong Advantages - Experience with AppLovin, Moloco, Mintegral, Liftoff, Taboola, DV360, Kayzen, or similar DSPs/mobile advertising networks . - Experience with CTV or programmatic advertising . - Experience with Utility Apps monetized through advertising . - Experience with Google App Campaigns and large-scale Android acquisition. - Experience with OEM, pre-install, or alternative app distribution channels . - Experience with traffic-quality and fraud analysis. - Experience working with AdMob, AppLovin MAX, or other mobile ad monetization platforms . - Experience optimizing campaigns against D1/D7/D30 ROAS and payback targets . - Experience taking a new acquisition channel from initial testing through significant scale. Originally posted on Himalayas
- User-Acquisition-Manager
- Performance-Marketing-Manager
- Mobile-Marketing-Manager
- Digital-Marketing-Manager
- Growth-Marketing-Manager
- App-Marketing-Manager
- Mobile-User-Acquisition-Manager
- Acquisition-Marketing-Manager
- Mobile-Growth-Manager
Наблюдалась 2026-10-08, впервые 2026-10-08, источник — Himalayas (JSON API).