UI/UX Lead

Our client is a next-generation AI Creative Studio headquartered in Hong Kong, focused on democratizing creative content production through generative AI.

The company combines AI technology, creative storytelling and digital production, with a focus on AI-powered content creation, animation, visual effects and digital human/avatar solutions.

About 70% of the Job is Leading UI/UX

- Owns the user experience and interface of our AI chat product, from research and flows through to the final pixels. - Designs polished, modern UI in Figma and builds a design system that the engineers can ship from quickly. - Runs user testing and iterates on real usage data to improve activation and retention . - Sets the design bar for new AI products, starting with an AI KOL matchmaking platform that matches brands with AI influencers. - Senior and hands-on ( 5+ years ): does the design work personally and can lead a junior designer or freelancers later.

About 30% is Hacking and Product

- Prototypes ideas themselves in code ( React, Next.js or HTML/CSS ) or with AI coding and no-code tools, so demos are live within days rather than stuck in slides. - Hands-on with generative AI (LLMs, image and video models) and understands what those models can and can't do when designing around them. - Co-drives new product ideas with the Founder: shapes an MVP (Minimum Viable Product) , decides what to cut, and tests it with users.

Must-Haves

- A strong portfolio of shipped consumer or SaaS products , with clear case studies showing the thinking behind the visuals. - Evidence of building things personally, such as GitHub, live prototypes, side projects or hackathons . - Clear communicator who is comfortable working directly with the Founder, engineers and creative team . - Able to speak and understand Cantonese or Mandarin.

Nice-to-Haves

- Experience with chat, creator, influencer or marketplace products . - Motion design or AI video skills .