UAE National Marketing Executive

Job Description: Marketing Executive – Emirati National

Department: Marketing

Job Title: Marketing Executive

Nationality: UAE National (Emirati)

Industry: Perfume / Fragrance Distribution and Trading

Reports To: Marketing Manager / General Manager

Job Summary

We are seeking a highly motivated and experienced Emirati National to join our team as a Marketing Executive, with a strong background in marketing strategy, brand development, digital marketing, and promotional campaign execution. The ideal candidate will play a key role in strengthening brand positioning, increasing market visibility, supporting sales growth, and developing effective marketing initiatives within the perfume and fragrance industry.

The successful candidate should possess excellent communication and coordination skills, a creative mindset, and the ability to manage multiple marketing activities while maintaining strong relationships with internal teams, external partners, and stakeholders.

Key Responsibilities

1. Marketing Strategy and Campaign Management

• Develop and implement marketing plans and promotional campaigns aligned with company objectives.
• Coordinate marketing activities to increase brand awareness, market penetration, and customer engagement.
• Monitor campaign performance and recommend improvements to maximize marketing effectiveness.
• Identify market opportunities and support the development of new marketing initiatives.

1. Brand Management and Development

• Support the development and execution of brand strategies for the company's perfume and fragrance portfolio.
• Ensure consistent brand identity and positioning across all marketing channels and promotional materials.
• Coordinate product launches, brand activations, and promotional activities.
• Work closely with suppliers and brand principals to align marketing initiatives with brand guidelines.

1. Digital Marketing and Social Media

• Plan and coordinate digital marketing campaigns across social media platforms and other digital channels.
• Manage social media content calendars, promotional posts, and online brand communications.
• Coordinate with graphic designers, content creators, and external agencies to develop engaging marketing materials.
• Monitor digital engagement, campaign reach, and performance analytics.

1. Events, Exhibitions, and Promotional Activities

• Coordinate the company's participation in exhibitions, trade shows, and industry events.
• Assist in planning product launches, promotional events, and brand activation activities.
• Liaise with event organizers, suppliers, agencies, and internal departments to ensure successful execution.
• Oversee the preparation of marketing materials, displays, and promotional giveaways.

1. Market Research and Competitor Analysis

• Conduct market research to identify consumer trends, competitor activities, and emerging opportunities.
• Analyze market positioning, pricing trends, and promotional strategies within the fragrance industry.
• Prepare market research reports and provide recommendations to support business decisions.
• Monitor industry developments and suggest innovative marketing approaches.

1. Sales and Business Development Support

• Collaborate with the sales and commercial teams to develop promotional strategies that support revenue growth.
• Prepare product presentations, marketing proposals, and promotional materials for customers and business partners.
• Support trade marketing activities, retail promotions, and point-of-sale merchandising.
• Coordinate marketing initiatives with sales objectives and distribution plans.

1. Marketing Budget and Performance Reporting

• Assist in preparing and monitoring marketing budgets and campaign expenses.
• Track marketing performance using relevant KPIs and prepare periodic reports for management.
• Evaluate the effectiveness of promotional campaigns and recommend cost-efficient improvements.
• Maintain records of marketing activities, supplier quotations, invoices, and campaign deliverables.

1. Coordination and Administration

• Coordinate with internal departments, external agencies, suppliers, and brand partners to ensure timely delivery of marketing projects.
• Maintain an organized database of marketing materials, campaign records, and brand assets.
• Prepare marketing reports, presentations, and business correspondence.
• Perform other marketing-related duties as assigned by management.

Qualifications and Requirements

• UAE National (Emirati).
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience as a Marketing Executive or in a similar marketing role, preferably with strong hands-on experience in campaign execution and brand management.
• Experience in the perfume, fragrance, cosmetics, luxury goods, FMCG, or retail industry is highly desirable.
• Strong understanding of digital marketing, social media management, brand development, and promotional campaigns.
• Experience coordinating exhibitions, product launches, events, and marketing activations.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel; familiarity with digital marketing and analytics tools is an advantage.
• Excellent communication, presentation, coordination, and organizational skills.
• Creative, commercially minded, proactive, and capable of managing multiple projects independently.

Key Competencies

• Strategic and creative thinking.
• Strong brand awareness and marketing execution capabilities.
• Excellent communication and stakeholder management.
• Commercial awareness and customer-focused mindset.
• Analytical skills and performance monitoring.
• Project management and attention to detail.
• Ability to work under pressure and meet deadlines.

Key Performance Indicators (KPIs)

• Successful execution of marketing campaigns and promotional activities.
• Improvement in brand visibility and audience engagement.
• Timely delivery of marketing projects, events, and product launches.
• Contribution to sales growth and promotional effectiveness.
• Adherence to approved marketing budgets.

Quality of market research, reporting, and campaign analysis.

Pay: From AED8,000.00 per month

Work Location: In person