Trade Marketing Assistant Manager

Mô tả công việc:

(Mức lương: Thỏa thuận) Strategic local trade planning - Lead the development of localized trade marketing strategies tailored to regional market insights, sales performance, and consumer behavior. - Partner with Retail and Dealership Management leaders to identify growth opportunities and co-create activation plans by city, region, or store type. - Align local plans with national brand strategy, ensuring consistency while maximizing local relevance and impact. End-to-end campaign execution - Design and manage full-cycle execution of trade campaigns, from concept to deployment, covering promotions, in-store activation, demo days, and events. - Ensure precise execution across multiple locations, working closely with regional sales teams and external vendors. - Track campaign performance using structured KPIs and continuously refine based on insights and feedback. In-store excellence & asset management - Own the development and localization of POSM materials, ensuring they meet both brand standards and store-specific needs. - Manage the production, distribution, and installation of trade assets across Dat Bike stores and dealer locations. - Conduct regular audits to maintain in-store consistency, visibility, and brand integrity. Dealer & partner enablement - Build strong working relationships with dealers and sales partners, equipping them with the tools and training needed to execute trade plans effectively. - Develop incentive programs and communication strategies to keep partners engaged and aligned with campaign objectives. - Gather feedback and act as the voice of the field to inform future trade strategy. Cross-functional leadership - Work cross-functionally with Brand Marketing, Sales Operations, Product, and CX to ensure alignment and seamless execution. - Own trade marketing reporting to the Director of Sales & CX, providing strategic recommendations and improvement plans.

Chức vụ: Nhân Viên/Chuyên Viên

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

- A high-impact, strategic role in a mission-driven company. - Exposure to national growth strategy. - Mentorship from senior leadership with opportunities for fast-track career development. - Competitive compensation, performance-based incentives, and a chance to shape the future of mobility in Vietnam.

Yêu cầu bằng cấp (tối thiểu): Đại Học

Yêu cầu công việc:

- Bachelor’s degree with a minimum GPA of 3.0/4.0. - 2-4 years of experience in trade marketing, channel marketing, or field marketing, preferably in FMCG or automotive. - Proven ability to design and lead localized marketing campaigns with measurable results. - Excellent project management and execution skills - organized, detail-oriented, and accountable. - Strong analytical and communication skills; comfortable presenting insights and influencing cross-functional teams. - Proficiency in English - Frequent nationwide travel is a must to ensure campaign effectiveness and in-store excellence.

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Phát Triển Kinh Doanh,Trade - Brand - Product Marketing

Đại Học

2 - 3 năm