Technical SEO & AI Search Manager
# Technical SEO & AI Search Manager **Sales Assistance Ltd** · Nottingham NG17 1HU · `On-site` 🕒 **Статус:** *Опубликовано: 3 дня назад* · *Источник: Indeed* --- ### About the Role Your responsibilities will include - Company : Auto100 – Sales Assistance Ltd - Location: Mansfield, Nottinghamshire - Salary: £55,000–£65,000 per year, depending on experience - Additional earnings: Performance-related bonus - Benefits: Company car or car allowance, pension - Job type: Permanent, full-time - Working pattern Primarily based at our Mansfield operation - Primarily based at our Mansfield operation Important information before applying This is a senior, hands-on technical SEO and AI Search position. It is not a general marketing, social-media or content-writing role. Please apply only if you - Have at least five years’ professional SEO experience - Possess strong hands-on technical SEO knowledge - Have worked directly with website developers - Can demonstrate measurable commercial results from organic search - Are prepared to work regularly from our Mansfield operation - Have the ambition and leadership ability to build and manage a specialist department Applicants who do not meet these essential requirements will not progress to interview About Auto100 Auto100 is one of the UK’s market-leading online retailers of prestige, performance and luxury vehicles. We are a highly successful family-run business with more than 25 years’ experience, over 100 employees and one of the largest collections of prestige and sports vehicles in the UK and Europe. Auto100 sells more than 3,000 vehicles annually and continues to achieve strong year-on-year growth. With annual turnover approaching **£200 million** and a further **£50 million investment programme** supporting the next stage of our development, Auto100 is expanding its stockholding, facilities, digital capabilities and position within the prestige vehicle market. We are now looking for an experienced Technical SEO & AI Search Manager to increase Auto100’s visibility across traditional Google search and emerging AI-search platforms, including ChatGPT, Google Gemini, Google AI Overviews, Microsoft Copilot and Perplexity. A genuine senior career opportunity This appointment forms part of Auto100’s long-term plan to establish its own specialist digital growth department. The successful candidate’s career path will lead towards the senior position of Head of Digital Growth & AI Search The person appointed will initially take ownership of Auto100’s technical SEO, organic search and GEO strategy. After demonstrating strong commercial results, they will have the opportunity to build and lead their own internal department, including the recruitment and management of SEO, GEO, technical, content and AI-search specialists. The long-term position will carry responsibility for - Building Auto100’s internal SEO and GEO team - Leading the company’s Google and AI-search strategy - Developing the departmental structure and recruitment plan - Setting performance targets and commercial objectives - Managing specialist employees, agencies and technology partners - Reporting directly to senior management - Connecting digital visibility to enquiries, vehicle sales and gross profit - Supporting the continued expansion of Auto100 and its associated businesses This opportunity is ideally suited to an ambitious technical SEO professional who is ready to progress beyond a specialist role and become the future leader of an important commercial department. The initial position You will be responsible for ensuring that Auto100, its vehicle inventory and its automotive expertise are easily found, understood and recommended by search engines and AI assistants. You will take ownership of technical SEO, organic search performance and AI-search visibility, working closely with our website developers, digital marketing team, content creators and senior management. Key responsibilities - Developing and delivering Auto100’s SEO and AI-search strategy - Increasing organic visibility for individual vehicles, makes, models and commercially valuable searches - Improving Auto100’s visibility, mentions and citations within AI-generated answers - Conducting technical SEO audits and ensuring recommendations are implemented - Ensuring Google and AI-search crawlers can access, render, understand and index our website - Managing XML sitemaps, robots.txt, canonicalisation, redirects and crawl efficiency - Improving the indexing of new, updated, reserved and sold vehicle pages - Implementing and maintaining structured data for vehicles, products, offers, dealerships, reviews and locations - Working with developers to improve website architecture, mobile performance, site speed and Core Web Vitals - Improving the content and conversion performance of individual vehicle pages - Developing permanent landing pages for important makes, models, vehicle types, price ranges and customer requirements - Creating a strategy for automotive buying guides, model comparisons and expert content - Maintaining accurate vehicle price, mileage, specification, availability and location information - Managing Google Search Console, Bing Webmaster Tools, IndexNow, GA4 and relevant SEO platforms - Monitoring Auto100’s visibility across ChatGPT, Gemini, Copilot, Perplexity and other AI-search services - Testing the questions customers ask AI when searching for prestige and performance vehicles - Identifying when competitors are recommended instead of Auto100 and developing plans to improve our position - Supporting digital PR, authoritative third-party coverage and high-quality link acquisition - Optimising Google Business Profiles, customer reviews and local-search information - Measuring organic and AI-assisted enquiries through website, telephone and CRM information - Connecting SEO activity to qualified enquiries, vehicle sales and gross profit - Managing specialist agencies and suppliers where required - Producing clear performance reports for senior management - Preparing the strategy and business case for building an internal SEO and GEO department Essential experience To be considered, you must have: - At least five years’ professional, hands-on SEO experience - Strong technical SEO knowledge - Experience conducting detailed technical SEO audits - Experience working directly with website developers - A strong understanding of crawling, indexing, rendering, canonicalisation, redirects and website architecture - Experience implementing or specifying Schema.org structured data - Advanced knowledge of Google Search Console and GA4 - Experience delivering measurable improvements in enquiries, revenue or sales - Strong analytical and problem-solving skills - The confidence to explain technical matters clearly to non-technical colleagues - The ambition and ability to recruit, develop and lead a future specialist team - The ability to work regularly from Mansfield, Nottinghamshire - The right to work in the UK Desirable experience The following would be advantageous - Experience within automotive retail - Experience working with e-commerce, marketplaces or large online inventories - Knowledge of GEO, AEO or Generative Engine Optimisation - Experience monitoring visibility across AI-search platforms - Knowledge of Bing Webmaster Tools and IndexNow - Experience with large-scale product or vehicle feeds - Experience managing website migrations - Understanding of CRM and offline sales attribution - Digital PR and authority-building experience - Experience managing employees, agencies or specialist suppliers Automotive experience is desirable but not essential. We will consider outstanding candidates from e-commerce, property, travel, retail, marketplaces or other businesses managing large and frequently changing online inventories. How success will be measured Your performance will be measured through - Growth in qualified organic enquiries - Increased vehicle sales originating or assisted by organic search - Improved visibility for priority makes, models and vehicles - Increased Auto100 recommendations and citations within AI-generated answers - Faster and more reliable indexing of vehicle inventory - Reduction in technical SEO errors - Improved vehicle-page engagement and conversion - Growth in local and national organic visibility - Improved measurement of SEO and AI-assisted sales - Stronger authority across trusted external websites - Development of a credible plan for Auto100’s internal SEO and GEO department Success will not be measured solely through rankings, impressions or website traffic. What we offer - Basic salary of £55,000–£65,000, depending on experience - Performance-related bonus - Company car or car allowance - Company pension - A defined career path towards Head of Digital Growth & AI Search - The opportunity to build and manage your own SEO and GEO department - A senior role within a market-leading £200 million online retailer - An important position within Auto100’s £50 million investment and expansion programme - Access to extensive live vehicle inventory and meaningful commercial data - Direct access to senior management and decision-makers - Support from website developers, digital marketers and content creators - The authority to recommend new technology, resources and future team appointments - The ability to implement effective ideas quickly - Excellent long-term career and earning potential Application requirements Please submit an up-to-date CV and a covering statement addressing all five points below 1. Describe the most successful technical SEO project you have personally delivered. 2. Explain the measurable effect your work had on enquiries, revenue or completed sales. 3. Describe your current experience or understanding of AI Search, GEO or AEO. 4. Explain what you would prioritise during your first 90 days at Auto100. 5. Explain how you would build and lead an internal SEO and GEO department. Applications that do not address these points may not progress. Shortlisted applicants will be invited to attend an initial telephone or video interview, followed by a technical and commercial interview. Final-stage candidates will complete a time-limited practical assessment using anonymised Auto100 website and search-performance information. Auto100 – Sales Assistance Ltd is an equal-opportunities employer. Pay: £55,000.00-£65,000.00 per year Work Location: Hybrid remote in Nottingham NG17 1HU
Наблюдалась 2026-10-20, впервые 2026-10-16, источник — Indeed.