Strategic Marketing Manager, Alternatives
# Strategic Marketing Manager, Alternatives **BNP Paribas** · London · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role Strategic Marketing Manager, Alternatives Business Unit & Team: Alts – Client Group Reporting to: Global Head of Strategic Marketing Location: 22 Bishopsgate, London BNP Paribas Asset Management (BNPP AM) is the asset manager of BNP Paribas, a leading banking group in Europe with international reach. Among the top three asset managers in Europe, the firm manages over €1.6 trillion in assets for institutional, corporate, retail, and wealth clients worldwide. BNPP AM has a global network of local experts in 35 countries, combining global reach with local expertise. BNPP AM’s expertise spans liquid and alternative investments, with a leadership position in long-term savings management for insurers and pension funds (€850 billion in assets under management). BNPP AM’s alternatives platform, backed by over 30 years of experience, is the largest in Europe and a global leader, managing approximately €300 billion across real estate, infrastructure, alternative credit and private equity. BNPP AM offers a broad range of liquid investment solutions, including fixed income, high-conviction active strategies, and a fast-growing ETF offering, totalling over €1 trillion in assets. Sustainable and thematic investment capabilities are embedded across the business, supporting clients’ long-term objectives. BNPP AM aims to set a new standard in asset management by harnessing scale, deep expertise, and long-term capital access to deliver sustainable and resilient outcomes for clients and the economy. All figures are sourced from publicly available data as of September 2025. Job Purpose: Deliver compelling, differentiating content aligned with business priorities and corporate narratives help maintain BNP Paribas AM Alts’ position as a market leader. Responsibilities: Leadership and Strategic Planning: - Take the initiative to deliver strategic marketing activities which support capital-raising initiatives and align with sales priorities. - Develop market-leading product marketing content, particularly for new products which need a strong narrative and clear explanation. - Create strong, differentiating and data-driven key messages to differentiate BNP Paribas AM Alts products and identify their strengths. - Support the update, improvement and regular delivery of corporate materials – particularly corporate decks which form the backbone of product presentations. - Proactively identify and act on opportunities for narratives that will favourably position BNP Paribas AM Alts’ individual and collective capabilities. - Conduct regular peer analysis to ensure BNP Paribas AM Alts’ narratives and presentations will achieve cut-through. - Collaborate with peers across the business to align marketing initiatives with overall business goals and collaborate with the wider Marketing team. - Continuously monitor and enhance corporate materials across the website, presentations and collectively used data to ensure high standards of consistency. - Undertake broader strategic initiatives by collaborating with peers in the wider business as required. - Respond to and manage internal strategic marketing requests, providing informed advice and support. - Ensure compliance with regulatory requirements and brand guidelines across all marketing initiatives. - Monitor and report on the effectiveness of initiatives through data and by collecting anecdotal feedback. Qualifications, knowledge and experience: Qualifications & Experience: - Degree or equivalent - Significant experience in the asset management industry, preferably Alternatives (5+ years). - Strong experience in marketing content creation (corporate & product) in the asset management industry, preferably in Alternatives. Knowledge and Skills: - Good understanding of the Alternatives asset management industry. - Strong skills in creating or driving the creation of compelling and well-articulated content. - Ability to combine a very hands-on approach and strategic vision. - Comfort with understanding and challenging complex datasets. - Conversant in French and English preferred. Competencies: - Strong team player. - Ability to develop and nurture strong working relationship with multiple stakeholders, including senior managers. - Ability to coordinate various stakeholders and contributors to deliver objectives. - Capacity to influence and negotiate. - Strong oral and writing, proofreading and editing skills in English. - Understanding of financial services (asset management and capital markets). - Open to constructive feedback.
Наблюдалась 2026-09-29, впервые 2026-09-29, источник — Indeed.