Store Manager – Cake & Custard Factory Global

Store Manager – Cake & Custard Factory GLOBAL

Locations: Aldgate (E1), Peckham (SE15), Dalston (E8), South Woodford (E18) & Dagenham (New Store Opening January 2027)

Job Type: Full-Time Experience Required: Minimum 2 years' management or supervisory experience within hospitality, food service or retail Working Hours: Flexible, including evenings, weekends and late nights Salary: Competitive, dependent on experience

About Cake & Custard Factory

Cake & Custard Factory is a growing London-based dessert business, specialising in delicious cakes, custards, milk cakes, hot desserts and a wide range of sweet treats.

With established locations across London and our new Dagenham store scheduled to open in January 2027 , we are continuing to expand and are looking for experienced, motivated and commercially minded Store Managers to join our management team.

We pride ourselves on delivering quality desserts, excellent customer service and a consistent customer experience across all our locations.

We are seeking individuals who are passionate about hospitality, capable of leading teams and confident in taking full responsibility for the day-to-day running of a busy dessert shop.

About the Role

As a Store Manager, you will be responsible for overseeing all aspects of your store's operations, including staff management, customer service, financial performance, stock control, food safety and operational compliance.

This is a hands-on management position requiring strong leadership, excellent organisational skills and the ability to make decisions independently.

You will be expected to lead by example, maintain high standards and ensure your store operates efficiently, profitably and in accordance with company policies.

You will also work closely with the Regional Management and Operations Team to implement business objectives, improve store performance and support the continued growth of Cake & Custard Factory.

Key Responsibilities1. Store Operations & Daily Management

• Take full responsibility for the day-to-day operation and performance of your assigned store.
• Ensure the store opens and closes safely, securely and on time.
• Oversee daily trading activities and ensure smooth operations throughout all shifts.
• Maintain high standards of cleanliness, organisation, product presentation and customer service.
• Ensure all opening and closing procedures, daily checklists and operational requirements are completed correctly.
• Monitor store equipment and report maintenance or operational issues promptly.
• Ensure company policies, procedures and operational standards are consistently followed.
• Identify opportunities to improve operational efficiency and service delivery.
• Take ownership of operational issues and resolve problems proactively.

1. Leadership, Staff Management & Development

• Lead, motivate and manage a team of Team Leaders and Team Members.
• Create a positive, professional and productive working environment.
• Delegate duties effectively and ensure staff understand their responsibilities.
• Monitor individual and team performance, providing regular feedback and coaching.
• Support recruitment, interviews, trial shifts and the onboarding of new employees.
• Deliver staff training and ensure employees are competent in their assigned duties.
• Address performance, conduct, attendance and punctuality concerns in accordance with company procedures.
• Support formal performance management and disciplinary processes in conjunction with the HR Team.
• Promote teamwork, accountability and high standards of professional conduct.
• Ensure appropriate staffing levels are maintained throughout trading hours.

1. Staff Scheduling, Rotas & Labour Management

• Prepare and manage weekly staff rotas in accordance with operational requirements.
• Ensure adequate staffing during peak trading periods, weekends and evenings.
• Monitor employee attendance, lateness and shift coverage.
• Manage shift changes, staff absences and short-notice staffing requirements.
• Monitor labour costs and ensure staffing is aligned with business demand.
• Review staff hours and ensure accurate records are maintained for payroll purposes.
• Ensure working arrangements comply with relevant employment legislation and company policies.
• Communicate staffing issues and operational requirements to Regional Management.

1. Sales Performance & Commercial Management

• Take responsibility for achieving store sales targets and performance objectives.
• Monitor daily, weekly and monthly sales performance.
• Identify opportunities to increase revenue, improve efficiency and maximise profitability.
• Monitor product sales, customer demand and trading trends.
• Encourage appropriate upselling and promotional activity.
• Manage operational costs, including labour, stock usage and product wastage.
• Review store performance and provide updates to Regional Management.
• Support the implementation of company promotions, seasonal campaigns and new product launches.
• Take a proactive approach to improving store performance and customer retention.

1. Customer Service & Customer Experience

• Ensure every customer receives a friendly, professional and consistently high standard of service.
• Lead by example when interacting with customers.
• Handle escalated customer complaints and resolve issues promptly and professionally.
• Monitor customer feedback and identify areas for improvement.
• Ensure orders are prepared accurately and presented to company standards.
• Maintain an efficient customer service operation during busy trading periods.
• Support the team in managing queues, customer enquiries and service delays.
• Protect the reputation of Cake & Custard Factory by maintaining excellent customer service standards.

1. Online Delivery & E-Commerce Operations

Our stores operate across multiple delivery and online ordering platforms, making digital order management an essential part of the role.

Responsibilities include:

• Overseeing orders received through Uber Eats, Deliveroo, Just Eat and other online ordering platforms.
• Ensuring online orders are accepted, prepared and dispatched efficiently.
• Monitoring order accuracy, preparation times and packaging standards.
• Managing delivery-related customer complaints and operational issues.
• Ensuring delivery tablets and systems are monitored throughout trading hours.
• Minimising order cancellations, missing items and customer refunds.
• Maintaining consistency between in-store and online service standards.
• Identifying opportunities to improve delivery platform performance.

1. Stock Control, Inventory & Waste Management

• Oversee stock management and ensure appropriate stock levels are maintained.
• Monitor product availability and prevent unnecessary shortages.
• Complete regular stock checks and inventory reviews.
• Ensure deliveries are checked, recorded and stored correctly.
• Implement appropriate stock rotation procedures, including FIFO (First In, First Out).
• Monitor product wastage and take steps to reduce unnecessary losses.
• Ensure correct storage temperatures and food handling procedures are followed.
• Report stock discrepancies and supply issues to the relevant management team.
• Maintain accurate stock records and ordering procedures.

1. Food Safety, Hygiene & Compliance

• Ensure the store complies with applicable food safety, hygiene and health and safety requirements.
• Maintain excellent cleaning and hygiene standards throughout the premises.
• Ensure employees understand and follow allergen management procedures.
• Monitor food storage, preparation, handling and temperature controls.
• Ensure cleaning schedules and food safety records are completed accurately.
• Identify and address potential food safety risks.
• Ensure staff receive appropriate food hygiene and allergen training.
• Prepare the store for environmental health inspections and internal audits.
• Report accidents, incidents and health and safety concerns in accordance with company procedures.
• Maintain a safe working environment for staff, customers and delivery couriers.

1. Cash Handling & Financial Accountability

• Oversee cash handling and till operations.
• Ensure daily cash reconciliation and end-of-day financial procedures are completed accurately.
• Investigate and report cash discrepancies.
• Ensure payment processing procedures are followed correctly.
• Monitor refunds, discounts and void transactions.
• Maintain accurate financial and operational records.
• Protect company assets and ensure appropriate security procedures are followed.

1. Communication & Reporting

• Maintain regular communication with Regional Management and the Operations Team.
• Provide updates on store performance, staffing, customer feedback and operational concerns.
• Escalate significant issues promptly and appropriately.
• Ensure management instructions and company updates are communicated effectively to staff.
• Attend management meetings and participate in operational reviews when required.
• Support the implementation of new company policies and procedures.
• Take accountability for completing assigned management tasks within agreed deadlines.

Essential Requirements

To be considered for this position, applicants should demonstrate:

• Minimum 2 years' experience in a management or supervisory role , preferably within hospitality, food service, cafés, restaurants or retail.
• Proven experience leading, supervising and developing a team.
• Strong understanding of day-to-day store operations.
• Experience managing rotas, staffing levels and employee performance.
• Excellent customer service and complaint-handling skills.
• Ability to work independently and take responsibility for operational decisions.
• Strong organisational, communication and problem-solving skills.
• Experience working in a busy, fast-paced customer-facing environment.
• Confidence handling cash, stock and operational reporting.
• Good understanding of food hygiene, health and safety and workplace compliance.
• Ability to work under pressure while maintaining professional standards.
• Flexible availability, including weekends, evenings and late-night closing shifts.
• A proactive approach to leadership, problem-solving and business performance.

Desirable Experience

• Previous experience as a Store Manager, Assistant Manager, Restaurant Manager or Hospitality Manager.
• Experience managing a dessert shop, café, takeaway or quick-service restaurant.
• Experience working with Uber Eats, Deliveroo and Just Eat.
• Knowledge of POS systems, stock management and staff scheduling software.
• Experience managing sales targets, labour budgets and operational costs.
• Experience recruiting, training and developing employees.
• Level 3 Food Safety qualification or equivalent.
• Experience supporting new store openings or business expansion.

New Store Opening – Dagenham, January 2027

As part of our continued expansion, Cake & Custard Factory will be opening a new store in Dagenham in January 2027 .

We are particularly interested in hearing from experienced Store Managers who would welcome the opportunity to support a new store opening and help establish a successful team from the outset.

The Dagenham Store Manager role may include:

• Supporting pre-opening operational preparations.
• Assisting with recruitment, onboarding and training of new employees.
• Establishing store procedures and operational standards.
• Preparing the team for opening and initial trading.
• Managing staffing and operational requirements during the launch period.
• Building a positive team culture and strong customer service standards.
• Working closely with Regional Management to ensure a successful store launch.
• Taking ownership of store performance following opening.

This is an excellent opportunity for a motivated manager who enjoys taking responsibility and wants to contribute to the growth of an expanding business.

What We're Looking For

We are not simply looking for someone who can supervise a shift. We are looking for a Store Manager who can take ownership of their store and lead it successfully .

The ideal candidate will:

• Lead from the front and set a positive example for their team.
• Take accountability for store performance and operational standards.
• Be confident making decisions and resolving problems independently.
• Demonstrate excellent time management and organisational skills.
• Be approachable, professional and fair when managing employees.
• Understand the importance of cost control, efficiency and profitability.
• Be proactive rather than waiting for instructions.
• Maintain high expectations while supporting and developing their team.
• Have a genuine interest in hospitality, customer satisfaction and business growth.

Working Hours & Flexibility

Our stores operate seven days a week, including evenings, weekends and late nights.

Store Managers must be prepared to work a flexible schedule based on operational requirements, including opening and closing shifts.

The successful candidate will be expected to demonstrate flexibility during busy trading periods, seasonal promotions and other key operational events.

How to Apply

If you are an experienced and motivated manager looking for a new challenge within a growing dessert business, we would love to hear from you.

Please submit your CV, outlining your relevant management experience and leadership responsibilities.

As part of your application, please include:

• Your previous management or supervisory experience.
• The number of employees you have previously managed.
• Your experience with rotas, stock control, sales performance and daily operations.
• Your preferred store location.
• Your current availability and preferred weekly working hours.
• Your availability to work evenings and weekends.
• Your potential start date.

Join Cake & Custard Factory and take the next step in your management career with a growing London dessert business!

Pay: From £25,480.00 per year

Benefits:

• Discounted or free food
• Employee mentoring programme
• Flexitime
• On-site parking
• Store discount

Work Location: In person