Staff Product Manager – PLG & B2C SaaS

About the Role:

We’re looking for an experienced, hands-on Staff Product Manager to drive product growth for a subscription-based SaaS business. This role is ideal for someone passionate about customer behavior, data-driven decision-making, and building products that improve activation, retention, and monetization. You’ll work directly with the founder/CEO and collaborate closely with Product, Engineering, and Infrastructure teams. You’ll have significant ownership of the product roadmap and the end-to-end user journey, with opportunities to expand into a broader leadership role based on your impact.

Key Responsibilities:

• Own the product growth strategy and roadmap, connecting customer needs with business objectives.
• Develop and execute strategies to reduce voluntary and involuntary churn.
• Optimize onboarding and activation to help users experience product value faster.
• Reduce time-to-value by identifying and removing friction throughout the user journey.
• Improve first-week engagement through behavioral triggers, product education, lifecycle messaging, and feature adoption initiatives.
• Drive monetization and subscription revenue growth through continuous product optimization.
• Conduct regular customer interviews, churn interviews, cancellation surveys, and product discovery research.
• Analyze customer behavior, identify growth opportunities, and translate insights into actionable product initiatives.
• Design, run, and evaluate experiments to measure the impact of product changes.
• Define and monitor key metrics, including activation, retention, churn, conversion, customer lifetime value (LTV), average revenue per user (ARPU), and payback period.
• Work closely with Engineering and Infrastructure teams to prioritize, deliver, and measure product improvements.
• Establish a consistent product and engineering execution rhythm, ensuring decisions are driven by data and customer insights.

Requirements:

• 7–10+ years of experience across different product roles, preferably in Product-Led Growth (PLG) environments within subscription-based SaaS businesses.
• Experience with self-serve subscription products that allow users to register, try, and purchase independently without requiring interaction with a sales team.
• Strongly preferred. General B2C experience alone, without relevant SaaS subscription experience, is not sufficient. B2B SaaS experience is also acceptable when the product follows a genuine self-serve PLG model.
• Experience conducting customer interviews, identifying customer pain points, and running experiments to validate improvements and measure their impact.
• Strong understanding of subscription metrics, including retention cohorts, retention curves, churn segmentation, customer lifetime value (LTV), average revenue per user (ARPU), and payback period.
• Excellent written and verbal English communication skills are essential.
• Ability to own product strategy while remaining actively involved in product development, analytics, experimentation, and execution.

Bonus Qualifications:

• Relevant industry experience: Experience in VPN, VPS, hosting, cloud storage, or consumer infrastructure SaaS.
• Product leadership experience: 2+ years in a management role, such as Product Lead, Head of Product, or Director of Product.
• Informal team leadership: Experience leading teams or driving cross-functional initiatives without holding an official management title.
• Marketing and acquisition exposure: Experience with marketing, customer acquisition, or growth initiatives.

What We Offer:

• 100% remote work with flexibility to work from different locations worldwide, subject to location and time-zone requirements.
• Flexible engagement options: 20 or 40 hours per week.
• Direct collaboration with the founder/CEO and significant ownership of product strategy and execution.
• The opportunity to shape the product roadmap and make a measurable impact on business growth.
• Potential to expand into a broader product leadership role based on performance and business needs.
• A collaborative, international team environment.
• Professional growth through exposure to multiple areas of the business.
• Mentorship and direct collaboration with the founder/CEO.

Work Location: Remote