Sr. Social Media Manager
# Sr. Social Media Manager **Blazy Susan** · Denver, CO 80239 · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role Senior Social Media Manager Blazy Susan | Marketing Department About the Role Blazy Susan is looking for a highly creative, trend-obsessed, and results-driven Senior Social Media Manager to lead our social media strategy and take our content to the next level. We're looking for someone who lives and breathes social media, knows what makes content go viral, and has the creative instincts and production skills to bring ideas to life. This isn't a role for someone who just manages a content calendar. We want a hands-on creative leader who can conceptualize, shoot, edit, and publish engaging content while also managing our social media team, creator relationships, and ambassador programs. The ideal candidate blends creative storytelling with strategic thinking. You know how to identify emerging trends, translate cultural moments into brand-relevant content, and build an engaged community. You're equally comfortable developing a long-term social strategy, directing a content shoot, and jumping in front of or behind the camera to capture something spontaneous. You'll play a critical role in shaping Blazy Susan's digital presence, expanding our reach beyond our core audience, and building a social content engine that drives brand awareness, engagement, and measurable growth. Key Responsibilities Content Creation & Creative Direction - Lead the ideation, production, and execution of engaging, original content across Instagram, TikTok, Facebook, YouTube, and emerging platforms. - Personally shoot, edit, and produce high-quality short-form video, photography, and social-first content on a consistent basis. - Develop creative concepts for Reels, TikToks, YouTube Shorts, product launches, brand collaborations, and ongoing social campaigns. - Establish and maintain a reliable in-house content production process that consistently delivers fresh, engaging content. - Identify emerging social trends, viral formats, audio, memes, and cultural conversations, quickly translating them into relevant content for the brand. - Direct content shoots, including creative planning, shot lists, talent coordination, production, and editing. - Collaborate with internal creative, marketing, and product teams to bring campaigns and launches to life. - Capture behind-the-scenes content, team culture, events, product demonstrations, lifestyle content, and other spontaneous brand moments. - Experiment with new formats, creative approaches, and storytelling techniques to identify opportunities for organic growth. - Maintain a consistent brand voice and visual identity while continuously pushing creative boundaries. Social Media Strategy & Growth - Own and execute the overarching organic social media strategy across all brand platforms. - Develop platform-specific content strategies designed to maximize reach, engagement, follower growth, and brand awareness. - Build and maintain editorial calendars that balance planned campaigns, evergreen content, and reactive trend-based opportunities. - Identify opportunities to grow the brand's audience beyond its existing customer base through culture, entertainment, lifestyle, and strategic partnerships. - Establish and manage KPIs for content performance, engagement, audience growth, and social-driven traffic. - Regularly analyze performance metrics to identify winning content formats and optimize future creative. - Monitor competitors, emerging brands, and evolving platform algorithms to keep Blazy Susan ahead of the curve. - Navigate platform-specific content restrictions and community guidelines creatively, particularly within the cannabis accessories industry. - Work closely with broader marketing leadership to align social initiatives with company goals and major brand campaigns. Creator, Influencer & Ambassador Programs - Lead the development, management, and expansion of Blazy Susan's influencer, creator, and brand ambassador programs. - Identify and recruit creators who authentically align with the brand, including opportunities to reach new audiences and communities. - Develop strategic partnerships with content creators, influencers, artists, entertainers, and cultural personalities. - Manage creator relationships, content briefs, gifting programs, deliverables, timelines, and performance expectations. - Build scalable systems for sourcing, onboarding, activating, and retaining creators and ambassadors. - Develop UGC initiatives that generate authentic, high-performing content for organic social and broader marketing campaigns. - Track creator program effectiveness through content output, reach, engagement, brand awareness, and attributable performance. - Identify opportunities for collaborative content, cross-promotion, and culturally relevant partnerships. Team Leadership & Cross-Functional Collaboration - Lead, mentor, and develop the existing social media team, providing clear creative direction, feedback, and accountability. - Delegate responsibilities effectively while remaining actively involved in content creation and execution. - Establish efficient workflows for ideation, content production, approvals, scheduling, publishing, and reporting. - Foster a collaborative, experimental, and creative team environment that encourages new ideas. - Partner with design, e-commerce, sales, field marketing, and business development teams to support brand-wide initiatives. - Collaborate on product launches, retail activations, events, and brand partnerships to ensure strong social amplification. - Maintain consistent publishing cadences and ensure deadlines, campaign deliverables, and growth targets are met. Qualifications & Experience Required Qualifications - 5+ years of professional experience in social media marketing, content creation, or a related creative marketing role. - Demonstrated experience leading social media strategy and managing or mentoring creative team members. - Strong portfolio showcasing original social content, particularly short-form video that you personally conceptualized, filmed, and edited. - Advanced understanding of Instagram, TikTok, YouTube, Facebook, and the content formats that perform best on each platform. - Hands-on experience with mobile and professional content production, including camera operation, lighting, composition, and audio. - Strong video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar platforms. - Excellent creative instincts with an ability to recognize trends and execute relevant content quickly. - Experience managing influencers, content creators, brand ambassadors, or UGC programs. - Proven ability to grow social media audiences and improve content performance through creative strategy and experimentation. - Strong organizational and project management skills, with the ability to manage multiple priorities and campaigns simultaneously. - Excellent communication, leadership, and collaboration skills. - Ability to balance strategic planning with hands-on execution in a fast-paced environment. Preferred Qualifications - Graphic design experience , particularly proficiency in Adobe Photoshop, Illustrator, Canva, or other design platforms. - Experience creating social graphics, carousels, motion graphics, and digital campaign assets. - Experience working with cannabis, lifestyle, entertainment, fashion, music, streetwear, or other culturally driven consumer brands. - Established relationships with creators, influencers, or talent within relevant communities. - Experience directing professional photo and video shoots. - Experience producing content at live events, festivals, retail activations, or brand collaborations. - Familiarity with paid social creative, social commerce, and performance-driven content strategies. - Experience using project management tools such as Monday.com, ClickUp, or similar systems. - Bachelor's degree in Marketing, Communications, Film, Design, or a related field is a plus but not required. What Success Looks Like In this role, you'll be expected to: - Build a consistent, scalable pipeline of original, high-quality content produced in-house. - Increase the volume and quality of engaging short-form video content across priority platforms. - Drive meaningful improvements in organic reach, engagement, audience growth, and brand visibility. - Establish Blazy Susan as a culturally relevant, recognizable brand that participates authentically in online conversations. - Develop a thriving creator and ambassador ecosystem that continuously generates content and introduces the brand to new audiences. - Create a more proactive, agile social media team that can capitalize on trends and creative opportunities quickly. - Connect social media performance to broader brand awareness, customer acquisition, and company growth objectives. Who You Are You're a creator at heart. You're the person who sees a trending format and immediately starts thinking about how to make it work for a brand. You have a camera roll full of content ideas, aren't afraid to test something unconventional, and understand that great social media requires creativity, speed, consistency, and a deep understanding of internet culture. You can lead a team, but you're not afraid to roll up your sleeves and create the content yourself. Most importantly, you're excited about building something bigger than a social media following. You want to help shape a recognizable brand, create content people genuinely enjoy, and make Blazy Susan a name that reaches far beyond its existing audience. How to Apply Please submit your resume, portfolio, and links to social media accounts or campaigns you've managed. A portfolio featuring content you personally filmed, edited, or produced is strongly encouraged and will be an important part of the selection process. We'd also love to see examples of accounts you've helped grow, successful creator partnerships, and content you're particularly proud of. Pay: $100,000.00 - $150,000.00 per year Benefits: - Dental insurance - Employee discount - Health insurance - Paid time off - Parental leave - Vision insurance Work Location: Hybrid remote in Denver, CO 80239
Наблюдалась 2026-10-20, впервые 2026-10-19, источник — Indeed.