Social Media Strategist

Responsibilities

Social Media Strategy

- Develop social media strategies, content pillars, and platform approaches based on client objectives. - Conduct audience research, competitor analysis, and trend monitoring to identify opportunities. - Define social media objectives, KPIs, and performance targets.

Content Planning & Direction

- Establish content direction and messaging guidelines for the Creative and Social Media teams. - Collaborate with Account, Creative, and KOL teams to align social media plans with campaign objectives.

Performance Analysis & Optimization

- Analyze social media performance, audience behavior, and campaign results. - Evaluate performance against KPIs and recommend strategic improvements. - Identify opportunities to improve content effectiveness, engagement, and audience growth.

Reporting & Evaluation

- Prepare social media strategy reports and campaign evaluations. - Present insights and recommendations to relevant stakeholders. - Monitor platform trends and recommend strategic adjustments.

Requirements

- Bachelor's degree in Communications, Marketing, Digital Marketing, or a related field. - 1–2 years of experience in social media or digital marketing; fresh graduates with relevant internship experience are welcome. - Good understanding of social media platforms, content formats, and digital trends. - Able to conduct audience research, competitor analysis, and trend monitoring. - Familiar with content planning, content pillars, content calendars, and campaign briefs. - Strong analytical skills with the ability to interpret social media metrics and prepare performance reports. - Good communication, creative thinking, and collaboration skills. Portfolio showcasing relevant social media projects or campaign work is required.

About PT Kaya Global Network

Kaya Management is a reliable and trustworthy Influencer and KOL agency based in Jakarta, Indonesia. We provide Influencer and Key Opinion Leaders that can be used for a variety of promotions on any digital and social media platform. With varied niches and personas such as beauty, lifestyle, fashion, foodies, automotive, etc.