Social Media Manager- Lead the Social Strategy here at Village Vets
# Social Media Manager- Lead the Social Strategy here at Village Vets **Village Vets** · Dublin, County Dublin · `On-site` 🕒 **Статус:** *Опубликовано: 10 дней назад* · *Источник: Indeed* --- ### About the Role Location: Hybrid, Rosemount Business Park, Remote and Clinics Reports to: Head of Growth Marketing Salary: €55,000- 60,000 About the Role As part of our team, you will be responsible for: - Paid social: plan, build, manage and optimise Meta campaigns, including budgets, audiences, creative testing, retargeting and clinic-level activity. - Organic social: develop the channel strategy, content pillars, publishing cadence and editorial calendar across relevant group brands. - Local activation: create a scalable model that gives clinics a local voice without creating fragmented or unmanaged social channels. - Campaigns: translate commercial priorities, services, seasonal opportunities and clinic capacity into integrated social campaigns and clear briefs. - Content direction: identify stories, formats and creative opportunities; brief and collaborate with the in-house designer on static, video and campaign assets. - Community: oversee engagement, comments and social listening, with appropriate escalation for clinical, customer-service or reputational issues. - Measurement: report on meaningful performance, explain why results changed and recommend what to scale, stop or test next. - Experimentation: maintain an active testing roadmap across audiences, propositions, creative, formats, landing pages and calls to action. What Success Looks Like - A clear paid and organic social strategy linked to commercial and brand objectives. - A forward campaign calendar with proactive planning rather than reactive posting. - Improving paid-social efficiency and demonstrable contribution to demand, bookings, PHP and priority-clinic growth where attribution allows. - Better audience segmentation, testing discipline and creative learning loops. - More useful local clinic content within clear central brand and governance standards. - Reporting that moves beyond reach and engagement to insight, action and business impact. - Strong ownership of accounts, access, budgets, processes and documentation. First 90 Days: - Audit existing paid and organic social activity, audiences, accounts, access, creative and measurement. - Establish the social strategy, content pillars, campaign calendar and clinic/local activation model. - Take ownership of Meta activity and introduce a structured test-and-learn roadmap. - Define the core social KPIs and improve the link between platform performance and bookings/revenue. - Identify immediate priority opportunities and build the forward 2027 social plan. About You - You must have 3-4+ years’ experience in a primarily social media management role - Strong hands-on experience managing Meta paid media as well as organic social; this must be more than boosted-post experience - Experience owning meaningful paid budgets and making optimisation decisions independently - Ability to interpret campaign data and connect channel metrics to commercial outcomes - Strong understanding of audience strategy, funnel design, creative testing, conversion journeys and measurement - Editorial judgement and the ability to turn business priorities into engaging social content and campaigns - Comfort working across multiple locations or brands, ideally in a consumer, retail, healthcare, hospitality or other local-service environment - Confident stakeholder management: able to work with clinic teams, senior leaders and creative colleagues while protecting priorities - Organised and proactive, with experience using campaign calendars and task/project-management systems What’s in it For You… At a Glance In addition to our fabulous teams and supportive environments, we’re proud to offer a benefits package that supports our team’s wellbeing, growth, and families: - Health cash plan - Pension scheme - Gym membership subsidy - Free pet health plan - Paid charity day - Additional leave with service - Funded CPD - Statutory sick pay - Enhanced maternity, paternity and adoptive benefits You must be legally eligible to work in Ireland
Наблюдалась 2026-10-19, впервые 2026-10-09, источник — Indeed.