Social Media Manager - Izzy Sealey

A Quick Introduction

Hey there! I’m Izzy I make YouTube videos and write about personal development and wellbeing. Over the past couple of years, my team and I have built a community of over 1 million across YouTube, Instagram and my newsletter, by creating content to help people grow and build lives they love.

We’re now looking for someone to take the lead on our Instagram and short-form content, and help us bring that same energy to new audiences You’ll come up with ideas, help create content that people enjoy and share, and introduce those who are interested to dream21, my science-backed challenge community for ambitious women.

This is a full-time, in-person role based in Hong Kong, where you’ll work closely with me and the team.

If that sounds like your kind of thing, please keep reading!

What You'll Be Doing

Instagram Strategy & Growth

You’ll take the lead on growing my Instagram, coming up with ideas and trying new formats to see what connects with our audience. You’ll keep an eye on trends and updates, suggest things we could try, and help us figure out what’s working. We care about more than views: we want to reach people who enjoy our content and might benefit from what we offer.

Content Calendar & Short-Form Engine Management

You’ll keep our content calendar moving across Instagram Reels, Stories, carousels and posts, as well as YouTube Shorts. That means getting hooks and captions ready, putting together briefs, gathering feedback and making sure things go out on time. You’ll work with our YouTube Lead & Brand Strategist and editors to turn longer content and new ideas into posts that feel right for each format.

Filming & Content Creation

You’ll help plan our short-form shoots, coming along with ideas, hooks and a clear sense of what we need to capture. You’ll help guide filming, spot content-worthy behind-the-scenes moments and work with our editors to turn footage into engaging Reels and Shorts. You’ll also make simple edits yourself, with help from our editors for the trickier stuff.

dream21 Marketing & Lead Generation

You’ll help more people discover dream21 through content that’s useful and feels like us. That might mean sharing what our challenges can help with, answering questions or pointing someone towards a free resource, more information or a chance to join. You’ll be curious about how to bring in the right leads and new members in a way that feels natural.

Analytics & Experiments

You’ll look beyond follower counts to see which topics, hooks and formats are actually working. You’ll keep an eye on reach, retention and engagement, as well as landing-page visits, leads and sign-ups where we can measure them. With a mix of insights, experiments and tracked links, you’ll help us learn what to make more of next.

Sponsors & Partnerships

You’ll work with the team on sponsored content and product promotions, from creating and reviewing the content to getting it published. You’ll help make sure each integration sounds like me and works for both our audience and our partners.

Community

You’ll pay attention to what our audience is asking and sharing, and bring those conversations back to the team. Sometimes the best ideas come from listening to the people we’re creating for.

Publishing & Ops

You’ll keep the practical bits of publishing organised, from schedules and captions to briefs, approvals and assets. You’ll stay in touch with our YouTube Lead & Brand Strategist and editors, and adapt relevant Instagram carousels for the YouTube Community tab. We’d love a process that runs smoothly and is easy for everyone to work with.

AI

You’ll use AI thoughtfully to help with research, ideas, repurposing and making our workflows smoother. You’ll know when it’s useful for getting started or finding a fresh angle, and when your own judgement is needed to keep things sounding like me.

What We're Looking For

You don’t need a traditional social media job title or years of agency experience. What matters more is that you have good Instagram instincts, creative taste and can show us things you’ve made happen, whether that’s through your own account, a project, a business or a portfolio.

Instagram-Native & Creative

You know what makes you stop and watch a Reel, save a carousel or reply to a Story. You keep up with new trends and features, have an eye for visuals and can put our own spin on an idea rather than simply copying it.

Growth-Minded

You can show us content or projects you’ve worked on and tell us what you learned along the way. You’re curious about how creator-led businesses grow and excited to try ideas that build an engaged audience and inspire people to take action.

Hands-On

You’re happy getting stuck in: writing captions, helping direct a shoot, making simple edits, putting together a carousel or hitting publish when needed. You enjoy bringing ideas to life, not just coming up with them.

Strong Writing

You can write an opening that makes someone want to keep reading or watching, and turn an idea into a Reel script, carousel or caption that feels right for the format. You have an ear for how people speak and can learn to write in my voice, without sounding generic or like AI.

Data-Driven & Curious

You don’t mind getting into the numbers! You know views aren’t the whole story and can use what you learn to decide what we should make next. Experience with tracked links and attribution is a bonus.

Commercial Instinct

You understand that social content can help people and support the business at the same time. You’re curious about how our content, free resources and products like dream21 fit together, and can talk about their value in a way that feels genuinely helpful.

Eye for Design

You know a good carousel when you see one, notice the little visual details and feel comfortable making simple graphics. You’re happy trying new looks while keeping things recognisably on-brand.

AI-Native

You already use AI thoughtfully and enjoy trying tools that might save time or make the work better. But you know your own judgement matters, and you won’t lose our voice along the way.

Organised & Reliable

You’re good at keeping a few things moving at once, meeting deadlines and speaking up when something might go wrong. You communicate clearly, take initiative and see things through from idea to upload.

Great Character

We’re a small, friendly team and trust is a big deal to us. We’d love to work with someone kind, collaborative and open to feedback, who takes responsibility, uses good judgement and is fun to have around.

Excellent English

You’re an excellent communicator in written and spoken English, with an ear for tone and nuance. You’re also able to learn how we sound and write in our voice.

A Love for What We Do

You genuinely care about personal development, wellbeing and helping people create lives they love. If you already enjoy watching, reading or sharing this kind of content in your spare time, you might feel right at home here.

Why Hong Kong?

This is an in-person role in Hong Kong. Being together means we can share ideas, plan shoots and capture those spontaneous moments as they happen. You’ll work alongside me and the team, so you’ll need to be based here or open to relocating.

What We Offer

Global impact : Your work will reach people around the world and help them grow and build lives they love.

Ownership & autonomy : You’ll have the freedom to try your ideas, make decisions and bring things to life without lots of unnecessary red tape.

Team retreats : Twice a year, we get together in exciting places around the world to share ideas, connect and have fun as a team.

Creative studio life : You’ll join our small, friendly team in our new Hong Kong office, with a dedicated studio. We love the energy that comes from making things together in person!

Growth : You’ll have the chance to develop your content and marketing skills as our business and team grow.

How to Apply

-

Fill out the application form and tell us why you'd be a great fit.

-

If your application looks like a match, we'll arrange a screening interview and then a trial task so we can both check it’s right.

Deadline

We’ll review applications as they come in and close them once we find the right person, so we’d love to hear from you soon!

Compensation Range: $45K - $60K