Social Media Manager

About My Guardian

My Guardian is a leading Aged and Disability Care service provider delivering compassionate, high-quality, person-centred care. As we continue to grow rapidly, we remain committed to empowering individuals to live safely, independently, and with dignity.

As our organisation continues to grow, we are seeking a a Senior Social Media Manager to define our overall social strategy and elevate our brand presence across all digital channels.

This is a strategic, high-impact role. We’re looking for a sharp, commercially minded strategist who can set clear direction, analyse the competitive landscape, and oversee end-to-end execution—from content scheduling and creator partnerships to community engagement and reporting—all while ensuring strict adherence to our brand image and guidelines.

Key responsibilities include:

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Define, set, and drive the overall social media strategy and digital direction to align with business growth goals

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Conduct continuous topical research and trend analysis to keep our brand relevant and timely

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Perform ongoing competitor social media analysis and sentiment tracking to identify opportunities and market positioning

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Manage, curate, and own the content calendar and scheduling pipeline across all platforms

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Liaise with content creators to execute collaborative campaigns, ensuring full alignment with strategy and strict adherence to brand guidelines

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Oversee active community management to foster connection and build brand trust while maintaining consistent tone of voice

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Drive channel growth with a sharp focus on increasing engagement rates and expanding follower count

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Track, analyse, and report on key social metrics to optimize campaign performance and demonstrate ROI

The successful applicant will have:

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Minimum of 5 years of experience in content creation, digital marketing, or a related field

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Advanced skills in Adobe Photoshop and Adobe Premiere

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Expertise in Google Analytics, Google Ads, Meta Ads Manager, and various email marketing software

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Excellent written and verbal communication skills, with a keen attention to detail

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Capable of working independently and collaboratively within a team environment

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Superior time management and organisational skills, capable of prioritising tasks and meeting deadlines

Why Join My Guardian

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Join a high-growth organisation with national expansion plans.

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Be part of a hands-on Executive Leadership Team

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Lead and shape a critical function at scale

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Work from our Sydney Olympic Park head office (on-site, 5 days)

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Access to on-site gym membership, parking, and team events

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A genuine opportunity to build, influence, and leave a legacy