Social Media Manager
# Social Media Manager **Incredible Indriya** · Marol, Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role Social Media Executive / Manager Location: Mumbai, India (Hybrid – Work from Office & Remote) Company: Sawai Fragrances LLC, USA Employment Type: Full-Time About Us Sawai Fragrances LLC is a legacy fragrance company with over 60 years of expertise in fine perfumery. We own and manage Eze Perfumes, a vegan fragrance brand focused on Gen Z, and Merve Perfumes, a premium artisanal fragrance brand for men and women. We are also expanding our portfolio with innovative fragrance concepts for the global market. Our mission is to redefine the fragrance experience through high-quality, cruelty-free perfumes, creative storytelling, and distinctive brand experiences. We are looking for a creative, proactive, and detail-oriented Social Media Executive/Manager to manage and grow our brands’ social media presence. The ideal candidate should have a strong understanding of social media trends, content creation, and audience engagement, with the ability to turn creative ideas into compelling content that drives brand awareness and growth. This role offers an opportunity to work with fragrance brands in the US market and gain hands-on experience in international branding and digital marketing. Key Responsibilities 1. Social Media Management & Strategy - Develop, plan, and manage monthly content calendars across Instagram, TikTok, YouTube, Facebook, Pinterest, and other relevant platforms. - Build platform-specific content strategies to increase brand awareness, engagement, followers, and community growth. - Maintain consistent brand voice, visual identity, and messaging across all social media channels. - Schedule and publish content consistently, ensuring timely execution of the content calendar. - Coordinate with internal teams to ensure smooth execution of social media activities and campaigns. 2. Content Creation, Scripting & Writing - Develop creative concepts and scripts for Instagram Reels, TikTok videos, YouTube Shorts, and other social media formats. - Write engaging captions, hooks, video scripts, ad copies, carousel content, social media posts, and campaign messaging. - Create content that aligns with each brand’s personality, target audience, and marketing objectives. - Collaborate with designers, editors, models, and other team members to develop high-quality social media content. - Identify opportunities to adapt successful content formats across different platforms. 3. Trend Scouting & Creative Research - Stay updated on emerging social media trends, viral videos, trending audio, memes, content formats, and platform updates. - Proactively identify trends relevant to the fragrance, beauty, fashion, and lifestyle industries. - Translate relevant trends into creative, brand-appropriate content ideas that can be executed quickly. - Conduct competitor research and analyze successful content strategies to identify opportunities for differentiation and growth. - Maintain a pipeline of fresh content ideas and recommend new creative approaches regularly. 4. Content Shoot Planning & Execution - Plan and coordinate regular photo and video shoots featuring models for social media content. - Develop shoot concepts, creative briefs, shot lists, and references aligned with brand aesthetics and campaign objectives. - Coordinate with models, photographers, videographers, and internal teams to ensure smooth shoot execution. - Ensure a consistent pipeline of high-quality visual content for Reels, TikTok, Stories, product features, and campaigns. - Oversee content production to ensure that the final output meets the brands’ creative and quality standards. - Organize and maintain content assets for easy access and future use. 5. Brand Growth & Community Engagement - Develop initiatives to grow followers, increase engagement, and strengthen brand communities. - Monitor and respond to comments, direct messages, mentions, and relevant audience interactions. - Identify opportunities to create interactive content, including polls, quizzes, giveaways, challenges, and community-led campaigns. - Support influencer collaborations, user-generated content (UGC), and PR initiatives to improve brand visibility and credibility. - Stay attentive to audience feedback and share relevant insights with the marketing team. 6. Content Performance Analysis & Reporting - Track and analyze content performance across social media platforms using metrics such as reach, impressions, views, engagement rate, shares, saves, follower growth, website traffic, and conversions. - Identify top-performing and underperforming content and understand the factors influencing results. - Use performance insights to refine content strategies, creative formats, posting schedules, and audience engagement tactics. - Prepare regular social media performance reports and present actionable recommendations. - Monitor progress against established KPIs and recommend initiatives to improve results. 7. Paid & Organic Marketing Support - Collaborate with the marketing team to support paid advertising campaigns across Meta, TikTok, Google, and other relevant platforms. - Develop organic content that can be repurposed for paid campaigns and promotional activities. - Apply social SEO best practices, including relevant keywords, searchable captions, hashtags, and platform-specific optimization. - Support influencer marketing, UGC, and PR campaigns to strengthen brand credibility and reach. - Coordinate with the marketing team to align social media content with advertising and campaign objectives. 8. Campaigns, Product Launches & Global Collaboration - Assist in planning and executing product launches, seasonal campaigns, promotions, and brand initiatives. - Develop content concepts and execution plans for key marketing moments and brand campaigns. - Work closely with teams in India and the US to maintain consistent brand messaging across markets. - Gain exposure to US consumer behavior, international branding strategies, and global digital marketing practices. - Ensure all content and campaigns are delivered within agreed timelines. Requirements - 2–3 years of experience in social media marketing, content creation, or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands. - Strong creative writing and storytelling skills, with the ability to develop engaging scripts, hooks, captions, and content concepts. - Good understanding of Instagram, TikTok, YouTube, Facebook, and emerging social media platforms. - Experience identifying trends and translating them into relevant, engaging brand content. - Ability to plan and coordinate regular photo and video shoots, including working with models and creative teams. - Understanding of social media analytics and the ability to derive actionable insights from performance data. - Strong organizational, communication, multitasking, and project management skills. - Creative mindset, attention to detail, and ability to work independently in a fast-paced environment. - Willingness to learn, experiment with new formats, and adapt to changing social media trends. - Ability to collaborate with cross-functional teams and manage multiple brand accounts. Good to have: - Experience working with beauty, fragrance, fashion, or premium consumer brands. - Familiarity with Meta Business Suite, TikTok analytics, YouTube Studio, Canva, CapCut, or similar content tools. - Basic knowledge of paid advertising, influencer marketing, UGC, SEO, Shopify, and email marketing. - Experience coordinating shoots with models, photographers, videographers, or production teams. Why Join Us? - Work with established and growing fragrance brands with an international presence. - Gain exposure to US markets, global branding, and international marketing strategies. - Get hands-on experience across creative strategy, content production, social media growth, and digital campaigns. - Collaborate with a dynamic team and contribute creative ideas that directly influence brand growth. - Competitive salary, brand perks, and opportunities for professional development. How to Apply Interested candidates can share their resume along with links to their social media profiles, portfolio, or examples of content they have created or managed at: Email: hr@incredibleindriya.com Contact: +91 79001 16518 Pay: ₹25,000.00 - ₹50,000.00 per month Benefits: - Flexible schedule - Paid sick time - Paid time off - Work from home Work Location: Hybrid remote in Marol, Mumbai, Maharashtra
Наблюдалась 2026-10-15, впервые 2026-10-13, источник — Indeed.