Social Media Manager

Social Media Management

• Own the day-to-day content calendar across Instagram, YouTube, LinkedIn, and Facebook, balancing B2B trade content and consumer-facing content
• Write captions, hooks, and post copy tailored to each platform and audience
• Track engagement, growth, and platform analytics; report on what’s working and adjust the calendar accordingly
• Manage community engagement — comments, DMs, and audience interaction — in the brand’s voice
• Stay current on platform trends, formats, and algorithm shifts relevant to trade/B2B and beauty/consumer content

Content Creation & Shoots

• Support the Creative Head on shoots for YouTube and social content, working within our five content pillars: Salon Secrets, Trend Translation, Business Survival, Heritage & Tradition, and Quick Technique Clips
• Assist on set with camera/phone-based shoots — framing, basic lighting setup, and coordinating talent (salon owners, stylists, industry guests) alongside the Creative Head’s direction
• Independently capture lighter, quick-turnaround content (Reels, behind-the-scenes, event coverage) where a full shoot setup isn’t needed
• Source and coordinate shoot logistics — locations, guest scheduling, salon visits, and event coverage
• Draft shot lists and content outlines ahead of shoots for the Creative Head’s review
• Capture supporting photo and short-video assets for social from shoots and events
• Hand off raw footage to the video editor with clear notes; collaborate on rough cuts to ensure the final edit matches intent

Cross-functional Collaboration

• Work with the content strategist and editorial team to repurpose print/trade content into social and video formats
• Coordinate with the events team to capture content at HBS (Hair & Beauty Show India) and other StyleSpeak events
• Flag content opportunities from salon partners, brand collaborations, and industry news.

What We’re Looking For

• 2–4 years of experience managing social media for a brand, publication, or agency, with real on-set/production experience — not just scheduling and copywriting
• Comfortable being both behind and in front of the camera when needed (walkthroughs, intros, on-camera Q&A)
• Working knowledge of shooting on a phone/DSLR/mirrorless camera and basic lighting/audio setup, sufficient to support a Creative Head on shoots and to independently capture lighter content
• Familiarity with short-form editing tools (CapCut, Premiere Rush, or similar) is a plus, even though a dedicated editor handles final cuts • Strong written communication — able to write in both a professional B2B trade voice and a punchier consumer/social voice
• Organised and self-directed; comfortable owning a calendar and a shoot schedule without heavy oversight
• Genuine interest in the beauty, salon, or wellness industry is a strong plus
• Willingness to travel locally for salon shoots and cover events (including some weekends around HBS and industry events) Nice to Have
• Experience creating content for a trade/B2B audience alongside a consumer audience
• Existing network or familiarity with the salon/spa/beauty industry in India
• Basic photography skills for stills alongside video

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person