Social Media & Growth Strategist

About RCP America

RCP America is an automotive chemical manufacturer serving professional detailers, automotive businesses, distributors, and car care enthusiasts.

We're expanding our marketing department and looking for a creative, analytical Social Media & Growth Strategist to help us grow our digital presence, reach new audiences, and turn engagement into measurable business growth.

About the Role

This is more than a social media posting position.

You'll own our social media growth strategy, organic content distribution, paid social advertising, influencer partnerships, and performance analysis.

You'll work alongside our in-house videographer, graphic designer, and marketing lead to build campaigns that attract the right audiences, generate qualified website traffic, and drive product sales and business inquiries.

We're looking for someone who understands both the creative and analytical sides of digital marketing—someone who can recognize what makes content perform and knows how to translate that performance into business results.

Key Responsibilities

Social Media Strategy & Organic Growth

• Develop and execute growth strategies for Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Build and manage a consistent content calendar aligned with product launches, promotions, and company initiatives.
• Identify content trends, audience interests, and opportunities to increase organic reach.
• Manage publishing, community engagement, comments, and messages.
• Collaborate with our creative team to develop content designed for engagement, discovery, and conversion.

LinkedIn & B2B Audience Development

• Develop and execute a LinkedIn strategy that strengthens RCP America's presence within the professional automotive and detailing industries.
• Build relationships with industry professionals, detailing businesses, distributors, and potential business partners.
• Develop content strategies that showcase company expertise, products, manufacturing capabilities, and industry knowledge.
• Support B2B lead generation by driving relevant traffic and inquiries through LinkedIn and other professional channels.

Influencer Partnerships & Brand Outreach

• Identify and build relationships with automotive influencers, professional detailers, content creators, and relevant industry personalities.
• Develop outreach strategies for product collaborations, sponsored content, product seeding, and long-term brand partnerships.
• Coordinate influencer campaigns, including communication, deliverables, timelines, and content usage agreements.
• Identify opportunities for cross-promotions, brand collaborations, and community partnerships.
• Track partnership performance through engagement, referral traffic, lead generation, and attributable sales.

Paid Advertising & Campaign Management

• Plan, launch, and optimize paid advertising campaigns, primarily through Meta Ads Manager.
• Develop audience targeting, retargeting, and customer acquisition strategies.
• Manage advertising budgets and continuously test creatives, audiences, and offers.
• Collaborate on campaign landing pages, promotional offers, and conversion strategies.

Full-Funnel Marketing

• Develop campaigns across the awareness, consideration, and conversion stages (TOFU, MOFU, BOFU).
• Build strategies that move potential customers from social discovery to website visits, purchases, and business inquiries.
• Support both B2C e-commerce growth and B2B lead generation.
• Identify opportunities to improve the customer journey through audience insights and campaign performance.

Analytics & Optimization

• Track social growth, engagement, website traffic, lead generation, and advertising performance.
• Use tools such as Meta Business Suite, Meta Ads Manager, LinkedIn Analytics, and Google Analytics 4.
• Monitor metrics including CTR, CPC, CPA, ROAS, and conversion rates.
• Evaluate influencer partnerships and outreach initiatives based on measurable performance.
• Present performance reports with actionable recommendations.
• Continuously test new strategies and improve results based on data.

What We're Looking For

• 2+ years of hands-on experience in social media marketing, digital growth, or performance marketing.
• Demonstrated success growing social media accounts or generating measurable results through digital campaigns.
• Practical experience managing Meta advertising campaigns.
• Understanding of marketing funnels, audience segmentation, and customer acquisition.
• Experience with influencer outreach, creator partnerships, or brand collaborations.
• Familiarity with LinkedIn marketing and professional audience development.
• Strong analytical skills and familiarity with marketing performance metrics.
• Ability to plan and coordinate campaigns with graphic designers, videographers, and other team members.
• Strong communication, organization, and project management skills.
• A proactive, experimental mindset with a focus on measurable outcomes.

Preferred Qualifications

• Experience with e-commerce, Shopify, or consumer product brands.
• Experience marketing to B2B and B2C audiences.
• Familiarity with TikTok Ads, Google Ads, or LinkedIn Ads.
• Experience with GA4, UTM tracking, and conversion tracking.
• Existing relationships with automotive influencers, detailing creators, or relevant industry communities.
• Interest in automotive detailing, car care, or the automotive industry.

What Success Looks Like

In this role, you'll help RCP America:

• Build a larger, more engaged audience across relevant social platforms.
• Establish a stronger LinkedIn presence and expand our professional industry network.
• Develop a repeatable influencer outreach and partnership program.
• Increase qualified traffic to our website and e-commerce store.
• Develop an effective, repeatable paid advertising strategy.
• Generate measurable product sales and qualified business inquiries.
• Establish a consistent, data-driven approach to social media growth.

How to Apply

Please submit your resume along with examples of social media accounts, campaigns, or advertising initiatives you've worked on.

We'd especially like to see measurable results, your role in achieving them, and how you approached the strategy behind the work.

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance

Work Location: In person