Social Media / Graphic Designer

Full job description

About Roots Global

Roots Global is a UK-based digital marketing agency focused on helping brands grow through data-driven marketing, creative content and e-commerce optimisation.

We work with businesses to strengthen their digital presence, generate qualified traffic, improve conversions and build sustainable online growth across platforms including Google, Meta, Shopify, Amazon and eBay.

We’re now looking for a motivated and commercially minded Digital Marketing & Content Executive to join our growing team.

This is a hands-on role for someone who enjoys working across different areas of digital marketing and can take an idea from planning through to execution, optimisation and reporting.

The Role

As a Digital Marketing & Content Executive, you’ll work across multiple client accounts and help deliver campaigns that generate measurable results.

One day you might be setting up and optimising a Google Ads campaign, the next creating social media content, analysing campaign performance or improving a Shopify product page.

You’ll need to be comfortable working across multiple projects, managing deadlines and understanding how different parts of digital marketing work together.

What You’ll Be Doing

• Planning and creating digital marketing campaigns for clients
• Managing and optimising Google Ads, including Search, Shopping and Performance Max campaigns
• Creating and managing Meta Ads campaigns across Facebook and Instagram
• Developing social media content, including posts, reels, short-form videos and promotional creatives
• Writing and editing marketing copy for websites, social media, advertisements and email campaigns
• Supporting SEO activities including keyword research, on-page optimisation and content planning
• Optimising Shopify websites and product listings to improve conversions
• Supporting Amazon and eBay marketplace optimisation
• Analysing campaign performance using relevant analytics and advertising platforms
• Preparing performance reports and identifying opportunities for improvement
• Conducting competitor and market research
• Working with the wider team to develop creative campaigns and marketing strategies
• Managing multiple client projects and ensuring work is delivered on time
• Keeping up to date with changes across Google, Meta, Shopify, Amazon, eBay and the wider digital marketing industry

What We’re Looking For

• Previous experience in digital marketing, either agency-side or in-house
• Practical experience with Google Ads and/or Meta Ads
• Good understanding of social media marketing and content creation
• Understanding of SEO and how search engines drive website traffic
• Experience with Shopify or another e-commerce platform
• Strong written English and attention to detail
• Comfortable working with data, analytics and campaign performance
• Ability to manage multiple projects and meet deadlines
• Creative mindset with a commercial understanding of marketing
• Proactive attitude and willingness to learn
• Ability to work independently while also contributing to a wider team

Experience:

• Content creation
• Adobe Premiere
• Adobe Photoshop
• AI marketing and content tools
• Basic video editing
• WordPress
• Canva / Adobe Creative Suite
• Google Analytics / GA4
• Google Merchant Center
• Google Search Console
• Meta Business Manager
• Shopify

Benefits:

• Casual dress
• Free parking
• On-site parking

Work Location: Hybrid remote in Manchester