Social Media Expert
# Social Media Expert **Ericson Insurance TPA Pvt Ltd** · Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: 3 дня назад* · *Источник: Indeed* --- ### About the Role Designation: Social Media Expert / Social Media Executive Industry: Health Insurance / TPA Key Result Areas (KRAs) and Responsibilities 1. Social Media Management - Manage and maintain the company’s official social media accounts, including LinkedIn, Instagram, Facebook and other relevant platforms. - Plan, create and publish regular posts, reels, stories, videos and other digital content. - Ensure consistency in brand communication, tone, visual identity and messaging across all platforms. 2. Content Creation & Designing - Create engaging social media creatives, banners, posters, infographics and promotional content. - Develop content for recruitment campaigns, employee engagement activities, company events, achievements and corporate announcements. - Coordinate with internal teams to collect relevant information, photographs and updates for content creation. 3. Photography & Videography - Capture high-quality photographs and videos during company events, employee activities, celebrations, meetings and corporate functions. - Record employee testimonials, leadership messages, recruitment videos and company-related promotional content. - Edit photographs and videos to make them suitable for social media publishing. 4. Content Calendar & Campaign Planning - Prepare and maintain a monthly social media content calendar. - Plan campaigns for festivals, important days, company milestones, employee engagement and employer branding. - Ensure timely publishing of approved content. 5. Employer Branding & Recruitment Marketing - Promote job openings, hiring campaigns, company culture and employee benefits through social media. - Develop creative recruitment posts to attract suitable candidates across branches and head office. - Strengthen the company's image as an employer of choice. 6. Social Media Analytics & Reporting - Monitor followers, reach, impressions, engagement rates, clicks and content performance. - Prepare monthly performance reports and recommend improvements based on analytics. - Identify high-performing content and implement strategies to increase audience engagement. 7. Community Management - Respond to comments, messages and relevant audience queries professionally. - Monitor brand mentions and maintain positive online engagement. - Escalate customer complaints or sensitive queries to the concerned department. 8. Brand Communication & Coordination - Coordinate with HR, Marketing, Operations and Management teams to collect updates and approvals. - Ensure all published content follows company branding guidelines and approval processes. - Maintain confidentiality and ensure accuracy in all corporate communications. 9. Trends & Competitor Analysis - Stay updated with the latest social media trends, formats, tools and platform algorithms. - Analyse competitor social media activities and identify opportunities to improve brand visibility. - Experiment with innovative content formats to improve engagement and reach. 10. Paid Campaign Support - Assist in planning and executing paid social media campaigns, where required. - Monitor campaign performance and support lead generation, recruitment marketing and brand awareness initiatives. Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per month Work Location: In person
Наблюдалась 2026-10-19, впервые 2026-10-16, источник — Indeed.