SOCIAL MEDIA CREATIVE LEAD
# SOCIAL MEDIA CREATIVE LEAD **Lanx** · Whalley · `On-site` 🕒 **Статус:** *Опубликовано: 2 дня назад* · *Источник: Indeed* --- ### About the Role ROLE TITLE: SOCIAL MEDIA CREATIVE LEAD ABOUT LANX: LANX is a rapidly growing Lancashire based footwear brand celebrated for its quality footwear for both men and women. Since its inception at a local market stall in 2018, LANX has witnessed remarkable growth. Boasting a dedicated team of 60+ staff and growing, attending 10+ major UK events annually, a store in Manchester’s bustling Northern Quarter, and official footwear supplier to some of the UK’s finest sports teams; Harlequins, Leicester Tigers, Sale Sharks to name a few. LANX is on an ambitious path of further growth and is eager to expand the team with people that share our values and commitment to quality. WHY LANX? LANX is an ambitious British footwear brand with a passion for quality, craftsmanship and creating products we're proud to put our name to. We're building something special, and we're looking for people who want to be part of that journey. This role offers genuine creative ownership, the opportunity to influence how our brand is seen by new audiences and the freedom to develop ideas that can make a measurable difference. You'll be joining a passionate, collaborative team where initiative is valued, ideas are encouraged and the contribution you make really matters. If you're a talented creative who wants to take ownership, push boundaries and help build the next chapter of LANX, we'd love to hear from you. THE ROLE We're looking for an ambitious, talented and commercially minded Social Media Creative Lead to take ownership of our paid media creative strategy. This is a hands-on role for someone who lives and breathes creative content, understands what makes a great advert and has the skills to bring ideas to life. You'll be responsible for planning, creating, filming, editing and continually improving the content we use across our paid digital channels, primarily Meta (Facebook and Instagram), with opportunities to expand into other platforms. You'll work closely with our internal brand team and external paid media specialists to create campaigns that build brand awareness, drive engagement and, ultimately, generate sales. At LANX, brand identity is everything. Every piece of creative must look, feel and sound “LANXY”, while being designed to capture attention and deliver results. We're not looking for someone to simply follow a content calendar. We want someone who brings ideas to the table, takes ownership and makes things happen. This is an opportunity to play a significant role in the growth of an ambitious British brand. KEY RESPONSABILITIES 1. Paid Media Creative Strategy & Planning - Own and develop the creative strategy for all LANX paid social media channels, with an initial focus on Meta. - Build and manage weekly content plans that align with product collections, seasonal campaigns, launches and wider business objectives. - Plan and deliver content at least 30 days ahead of scheduled campaign launches, ensuring a consistent pipeline of fresh creative. - Develop concepts and campaign ideas that balance strong brand storytelling with commercial performance. - Identify opportunities to test new creative formats, messaging, hooks and approaches. - Work closely with the brand team to ensure all paid media content is consistent with the LANX brand guidelines, visual identity and tone of voice. 2. Content Creation & Production - Take a hands-on approach to producing engaging, high-quality content for paid advertising, from initial concept through to final edit. - Plan, shoot and edit video and photography specifically designed for paid social media. - Create a variety of advertising assets, including short-form video, product-led content, lifestyle creative, static imagery and campaign storytelling. - Develop multiple creative variations to support testing and optimisation. - Attend LANX photoshoots, working alongside the brand team to capture additional content specifically for paid campaigns. - Proactively identify opportunities to capture fresh and authentic content across the business, including visits to our partner factories to showcase the craftsmanship behind LANX products. - Think beyond the usual locations. Whether it's a hotel, a workshop, the countryside or somewhere completely unexpected, we want you to bring forward creative ideas that make LANX stand out. - Scope out creative concepts, production requirements and associated costs, pitching ideas and budgets to the Chief Brand Officer. - Take responsibility for organising and delivering approved content shoots, ensuring creative ideas become finished assets. - You'll have the freedom to be creative, explore new ideas and take ownership of bringing them to life. 3. Paid Media Performance & Optimisation - Work closely with our external paid media specialists to review campaign performance and identify opportunities for improvement. - Understand the key performance indicators that matter, including engagement, click-through rates, conversions and return on advertising spend. - Use performance data to inform future creative decisions, identifying which content, messaging and formats resonate most with our audiences. - Continuously test, learn and refine creative approaches to improve results. - Contribute to regular performance reviews, sharing creative insights, recommendations and next steps. - Balance commercial performance with the importance of building and protecting the LANX brand. 4. Brand Collaboration & Wider Marketing - Work closely with the wider LANX team to ensure paid media activity supports our overall brand and marketing strategy. - Contribute fresh ideas for campaigns, launches, collaborations and marketing activity that get people clicking, talking and sharing. - Support the creation of organic social media content when required. - Provide occasional cover for organic social media channels during periods of annual leave or absence. - Maintain a strong understanding of LANX products, collections, customers and the craftsmanship that makes our brand different. 5. Creative Research & Innovation - Stay ahead of emerging social media trends, advertising formats and creative techniques. - Regularly research other brands, campaigns and creators to identify inspiration and opportunities. - Bring new ideas, approaches and creative thinking into the business. - Challenge existing ways of working and continually look for opportunities to improve the quality and effectiveness of our paid media content. WHAT WERE LOOKING FORExperience & Skills - At least 5 years' relevant experience in paid media creative, content production, social media or a similar role. - A strong portfolio demonstrating the ability to plan, create and deliver engaging digital content. - Proven experience creating content for Meta advertising, with a good understanding of what makes paid social creative successful. - Strong video production and editing skills, with the confidence to independently shoot and produce high-quality content. - An exceptional creative eye, with a strong understanding of composition, storytelling, branding and visual consistency. - Experience developing creative concepts and managing content calendars. - An understanding of paid media performance metrics and how creative decisions influence results. - Excellent organisational and time-management skills, with the ability to manage multiple projects and deadlines. - Basic graphic design skills, ideally with experience using Adobe Creative Cloud, including Photoshop and Illustrator. - Strong communication skills and the confidence to pitch creative ideas and explain your thinking. Desirable - Experience using Adobe Premiere Pro, DaVinci Resolve or similar professional editing software. - Experience producing content for fashion, footwear, lifestyle, retail or e-commerce brands. - Experience managing independent content shoots, including locations, equipment and budgets. - Experience with additional paid social platforms, such as TikTok, Pinterest or YouTube. - Access to professional photography or video equipment is a bonus, although not essential. You'll Love Working at LANX If… - You're creative at heart. You have a natural eye for great content and genuinely enjoy the process of turning an idea into something brilliant. - You take ownership. You don't wait to be told what to do. You spot opportunities, make plans and get things moving. - You're commercially minded. You understand that great creative needs to do more than look good. It needs to connect with customers and help grow the business. - You're ambitious. You want to make an impact, develop your skills and grow alongside a brand with big plans. - You're proactive and resourceful. You're happy to pick up a camera, visit a factory, organise a shoot or try something completely new. - You care about the details. You understand the importance of maintaining a consistent brand identity and take pride in the quality of your work. - You're a team player. You enjoy collaborating, sharing ideas and contributing to a positive, energetic working environment. - You're in it for the long term. You want to be part of the journey as we work towards making LANX a household name for quality footwear across the UK. REPORT TO: - Analytics & Data - Chief Digital Officer - Adison Clark - Creative Work - Chief Brand Officer - Marco Vaghetti WORKING DAY & HOURS: - Full time - Monday - Friday: 8:30am - 5pm PLACE OF WORK: - LANX HQ, Whalley, BB7 9YE - Thursdays are available as a work from home day - Occasionally off site at events, photoshoots and club shoe fittings MUST WORK: - 1x day over our annual Sample Sale Weekend - usually March, dates tbc - 1x additional day around Black Friday - usually end of Nov - For the above additional days annual leave will be granted EMPLOYEE BENEFITS: - 40% off all full priced LANX footwear - Annual staff wellness “shutting shop” day - fully paid - Heavily discounted gym memberships at Per4m gym in Whalley > per4mhealth.co.uk - In-house HR support & company pension - Monthly staff social - expenses paid for/ subsidised - Company pension - Christmas party, all-expenses-paid staff - Unlimited free coffee - Good vibes Pay: £40,000.00-£60,000.00 per year Benefits: - Company events - Free parking - Gym membership - Health & wellbeing programme - On-site parking - Work from home Ability to commute/relocate: - Whalley, Lancashire: reliably commute or plan to relocate before starting work (required) Application question(s): - Do you live within a 45 minutes drive of Whalley, Lancashire Experience: - paid media creative relevant: 5 years (required) - shooting and editing video content: 5 years (required) - using Adobe Premiere Pro, DaVinci Resolve : 1 year (preferred) - producing content for fashion, footwear, lifestyle: 1 year (preferred) - managing independent content shoots: 1 year (preferred) - additional paid social platforms, TikTok, YouTube etc: 1 year (preferred) Work Location: In person
Наблюдалась 2026-10-15, впервые 2026-10-13, источник — Indeed.