Social Media Coordinator

Job Summary

We are seeking a dynamic and creative Social Media Coordinator to elevate our brand presence across digital platforms. In this role, you will create engaging content, manage social media campaigns, and analyze performance metrics to drive brand awareness and audience engagement. Your expertise in digital marketing tools and social media strategies will help us connect authentically with our community while supporting our overall marketing objectives. This paid position offers an exciting opportunity to influence brand storytelling and build meaningful relationships through innovative social media content.

Responsibilities

• Develop, implement, and manage comprehensive social media marketing strategies across multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling content including graphics, videos, photography, and written posts that align with branding guidelines and campaign goals.
• Monitor social media channels to schedule posts, track engagement, and optimize content delivery for maximum impact.
• Conduct social listening to gauge public sentiment, identify trends, and gather insights for ongoing content refinement.
• Analyze social media performance using analytics tools such as Google Analytics and platform-specific insights to measure success and inform future campaigns.
• Collaborate with public relations teams to manage brand reputation and coordinate crisis communication when necessary.
• Implement SEO best practices and keyword research techniques to enhance content visibility online.
• Manage paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement.
• Track digital marketing performance metrics regularly to assess ROI and refine strategies accordingly.
• Maintain consistent branding across all digital channels while fostering positive relationships with followers through active communication.

Experience

• 1-2+ years oven experience in social media management within a digital marketing or communications environment.
• Strong proficiency in social media platforms, content creation tools, and media editing
• Demonstrated ability to develop engaging content tailored for diverse audiences across multiple channels.
• Knowledge of SEO principles, Google Analytics, web analytics, and marketing online analytics for performance monitoring.
• Familiarity with paid advertising strategies on Facebook Ads or similar platforms is highly desirable.
• Excellent proofreading skills combined with a keen eye for detail in graphic design and visual storytelling.
• Ability to analyze data from social media analytics tools to inform strategic decisions effectively.
• Strong relationship management skills to engage with community members, influencers, and stakeholders professionally.

Join us as a Social Media Coordinator to harness your creativity and strategic thinking in a fast-paced environment where your efforts directly influence brand growth!

Pay: $16.00 - $22.00 per hour

Expected hours: No less than 16.0 per week

Work Location: In person