Social Media Content Manager

Job Type: Full-time Location: Dubai, UAE Department: Marketing Industry: Investment / Real Estate Experience: 2+ years preferred

About the Company

RC Investments is a Dubai-based investment firm focused on real estate-backed investment opportunities and international investor relations.

We are also expanding into the real estate brokerage sector , creating a new opportunity to build and develop the company's presence across both the investment and property markets.

We are looking for a Social Media Content Manager who can take ownership of our social media content from idea to publication .

This is a hands-on role for someone who can be on camera when required, shoot professional content, edit videos, write captions, understand social media trends, and consistently produce content that represents a premium Dubai-based financial and real estate brand.

The Role

As our Social Media Content Manager, you will be responsible for creating and managing content across our social media channels for two business divisions :

1. Investment Firm

Content focused on:

• Investment opportunities
• Dubai investment
• International investors
• Investment education
• Market insights
• Company and team content
• Investor-focused educational content
• Brand positioning and credibility

1. Real Estate Brokerage

Content focused on:

• Property listings
• Property tours
• Dubai communities and locations
• Market updates
• Property investment education
• Agent/team content
• Reels and short-form video
• Lifestyle and Dubai real estate content
• New developments and launches

You will be expected to develop content that is professional, engaging, visually strong, and commercially relevant while maintaining the appropriate tone for financial and real estate audiences.

Key Responsibilities:

Content Creation

• Develop weekly and monthly social media content plans.
• Generate creative content ideas for both business divisions.
• Write scripts and concepts for Reels, TikTok-style videos, educational videos, and other short-form content.
• Shoot video content using professional cameras, smartphones, or appropriate equipment.
• Film property tours, office content, interviews, talking-head videos, lifestyle content, and team content.
• Capture high-quality photography and video when required.
• Coordinate with investment consultants, property consultants, management, and other team members for content creation.

Video Editing

• Edit short-form videos for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and Facebook.
• Add captions, subtitles, graphics, transitions, music, and other relevant elements.
• Create professional property walkthroughs and promotional videos.
• Repurpose long-form content into multiple short-form pieces.
• Maintain consistent visual branding across all content.

Social Media Management

• Manage the company's social media publishing schedule.
• Post content consistently across relevant platforms.
• Write engaging captions and appropriate calls-to-action.
• Research relevant hashtags, trends, sounds, formats, and content styles.
• Monitor content performance and identify opportunities for improvement.
• Track views, reach, engagement, followers, leads, and other relevant metrics.
• Respond to or coordinate responses to relevant comments and messages when required.

Brand Development

• Help establish a strong digital identity for both the investment and brokerage businesses.
• Ensure all content maintains a premium, professional Dubai brand image.
• Develop recurring content series and recognizable formats.
• Stay updated on social media trends and identify which trends are appropriate for the company's target audience.
• Continuously test new content formats and creative approaches.

What We're Looking For

We are looking for someone who is creative, commercially minded, and hands-on .

You should be comfortable doing more than simply managing a content calendar.

You should be able to:

Think → Script → Shoot → Edit → Post → Analyze → Improve

Required / Preferred Skills

• 2+ years of experience in social media content creation or a similar role.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts.
• Strong video shooting and editing skills.
• Experience with CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar video editing softwares or apps .
• Good photography and videography skills.
• Strong understanding of short-form video content.
• Good copywriting and English communication skills.
• Understanding of social media algorithms and engagement principles.
• Ability to create content independently with minimal supervision.
• Strong attention to detail.
• Ability to work in a fast-paced environment.
• Ability to meet content deadlines consistently.

Strong Advantage/Experience in any of the following:

• Dubai real estate
• Property marketing
• Investment/finance content
• Luxury brands
• Financial services
• Real estate brokerage
• Personal branding
• Lead-generation marketing

This position is ideal for someone who:

• Naturally follows social media trends.
• Understands what makes people stop scrolling.
• Can turn a simple idea into engaging video content.
• Is comfortable approaching people and directing them on camera.
• Can confidently shoot content independently.
• Doesn't need to outsource basic editing.
• Has strong visual taste and attention to detail.
• Understands that social media should generate brand awareness, engagement, and ultimately business opportunities .
• Is proactive and regularly brings new ideas to the table.
• Wants to build something rather than simply maintain an existing social media account.

What We Offer

• Full-time position in Dubai.
• Opportunity to work across both investment and real estate brands.
• Opportunity to build and shape the company's social media presence from an early stage.
• Creative freedom to test new content ideas.
• Exposure to Dubai's investment and real estate industries.
• Opportunity to work directly with management and sales teams.
• Professional and growth-oriented working environment.
• Competitive salary based on experience and capability.

Please submit:

• Your CV.
• Your portfolio or examples of previous social media work.
• Links to social media accounts or content you have personally created.
• Examples of video content you have shot and edited yourself .
• Your current salary and expected salary.
• Your availability to start.

Applications without a portfolio or examples of previous content creation may not be considered.

This is a hands-on content creation position .

We are not looking for someone whose primary experience is scheduling posts or outsourcing content to freelancers.

We are looking for someone who can personally plan, shoot, edit, publish, and improve content across our investment and real estate businesses.

Pay: AED5,000.00 per month

Work Location: In person