Social Media, Content & Graphic Design Executive
# Social Media, Content & Graphic Design Executive **360 Dental** · Keighley BD20 5LY · `On-site` 🕒 **Статус:** *Опубликовано: 2 дня назад* · *Источник: Indeed* --- ### About the Role Social Media, Content & Graphic Design Executive Company: 360 Dental Group Brands: 360 Dental | 360 Visualise | 360 Orthodontics Location: The Octagon - Riddlesden, West Yorkshire Working Style: Office and field based, with regular travel to dental practices, courses and events Role Type: Full-time ABOUT 360 DENTAL GROUP - 360 Dental Group is a growing dental business operating across multiple areas of the UK dental market through 360 Dental, 360 Visualise and 360 Orthodontics . As our brands, product portfolio and customer base continue to grow, we are looking for a creative, confident and commercially minded Social Media, Content & Graphic Design Executive to take ownership of our social media presence and help shape the creative direction of the 360 brands. This is not simply a social media posting role. We are looking for someone with a strong graphic design background who can combine excellent design skills with original content creation, video production, presenting, paid Meta advertising and intelligent use of AI. The successful candidate will be equally comfortable designing a professional campaign in Adobe Illustrator, filming and editing a video, appearing in front of the camera, interviewing a dentist and analysing the performance of a Meta advertising campaign. THE ROLE - You will be responsible for managing and developing the social media and digital content across 360 Dental, 360 Visualise and 360 Orthodontics . The role combines graphic design, organic social media, photography and video, paid advertising and customer marketing support . You will be predominantly based at our office in Riddlesden , but this is also very much a field-based role. You will regularly travel to dental practices, courses, exhibitions, conferences and events to create original content and work directly with customers and clinicians. A key part of the position is bringing original creative thinking to the business. We do not want to simply churn out generic, AI-generated content. We want distinctive, professional creative work that reflects the quality of our brands and stands out within the dental market. AI should be used intelligently to enhance creativity, analysis and efficiency — not replace genuine creative thinking, design ability or human judgement. GRAPHIC DESIGN & BRAND - A strong graphic design background is essential for this position. You will create professional visual content across all three 360 brands, including: - Social media graphics and campaigns - Digital advertising creative - Product launch materials - Promotional literature - Event and exhibition materials - Customer marketing packs - Digital assets - Presentations - Video graphics and supporting visual content You must have a strong understanding of design principles including typography, composition, imagery, branding and visual hierarchy. You will be expected to maintain and develop the individual visual identities of 360 Dental, 360 Visualise and 360 Orthodontics while ensuring everything produced has a consistently professional standard. A good working knowledge of Adobe Illustrator and Adobe Photoshop is essential . SOCIAL MEDIA MANAGEMENT - Take day-to-day ownership of the social media presence across all three 360 brands. Plan and manage a structured content calendar while also reacting quickly to opportunities, trends, events, product launches and customer stories. Create engaging organic content including posts, reels, stories, videos, interviews, educational content and product-focused campaigns. Importantly, you will be expected to generate ideas rather than simply execute instructions . We are looking for someone who naturally thinks creatively and is constantly looking for new ways to present our brands, products and customers. VIDEO PRODUCTION & CONTENT CREATION - Video will be a significant part of this position. You will plan, film and edit high-quality short-form and longer-form video content for social media, advertising, product education and customer campaigns. A good working knowledge of Final Cut Pro is important. You will regularly attend dental practices and industry events to capture original content. This could involve: - Interviewing dentists and clinicians - Filming treatments, products and technology - Creating customer testimonials - Producing product demonstrations - Capturing courses and events - Creating behind-the-scenes content - Presenting products yourself - Producing educational and promotional videos You must therefore be comfortable and confident both behind and in front of the camera . You should be able to confidently approach and interview dental professionals and represent the 360 Dental Group professionally. META ADVERTISING - Create, manage and optimise paid advertising campaigns across Meta platforms. You must have a strong working knowledge of Meta Business Manager and Meta Ads Manager , including: - Campaign creation - Audience targeting - Retargeting - Budget management - Creative testing - A/B testing - Campaign optimisation - Performance analysis - Lead generation You will continually test different creative, messaging, audiences and campaign formats to improve results. You will also provide clear reporting on performance, including leads, cost per lead, engagement, conversions and return on advertising spend where appropriate. AI & DIGITAL MARKETING - We want someone who understands how modern AI tools can enhance marketing without allowing them to replace originality and creativity. You will use Claude and other appropriate AI tools alongside Meta and campaign data to help: - Analyse advertising performance - Explore campaign concepts - Develop and refine copy - Generate creative starting points - Identify audience opportunities - Produce variations for testing - Improve campaign efficiency However, all finished creative work should feel considered, original and on-brand — not generic or obviously AI-generated . Strong human creative judgement remains essential. CUSTOMER MARKETING SUPPORT - An important part of the role will be supporting dental practices that purchase products and services from the 360 Dental Group. You will create professional content that practices can use to promote these products and treatments to their own patients. This could include ready-to-use: - Social media graphics - Reels and videos - Patient-facing posts - Captions - Campaign concepts - Promotional materials - Bespoke practice content You may also visit customers to film and create tailored content within their practices. Our aim is not simply to sell products to dental practices, but to help our customers successfully market the treatments and services those products enable. ESSENTIAL SKILLS & EXPERIENCE - Strong professional graphic design background - Excellent creative judgement and attention to detail - Good working knowledge of Adobe Illustrator - Good working knowledge of Adobe Photoshop - Good working knowledge of Final Cut Pro - Strong understanding of Instagram and Facebook - Good working knowledge of Meta Business Manager and Meta Ads Manager - Experience creating and managing paid social campaigns - Understanding of audience targeting and retargeting - Strong video filming and editing skills - Comfortable and confident appearing on camera - Confident interviewing customers, clinicians and other professionals - Strong written communication and copywriting skills - Understanding of branding and maintaining visual consistency - Experience using AI tools such as Claude within a marketing environment - Ability to use AI as a tool without becoming dependent on AI-generated creative - Ability to develop original ideas and concepts - Ability to manage multiple brands and campaigns simultaneously - Strong commercial awareness - Full UK driving licence and willingness to travel regularly DESIRABLE EXPERIENCE - Previous experience within dentistry, healthcare, medical devices or a professional B2B environment would be advantageous, although dental experience is not essential. Experience creating both digital and print-ready artwork would also be beneficial. Previous experience demonstrating measurable results from paid Meta campaigns would be particularly valuable. THE PERSON WE'RE LOOKING FOR - We are looking for a creative person first and foremost . Someone who has an eye for design, understands what looks good and can develop an idea from an initial concept through to finished artwork or video. You should be proactive, confident and comfortable taking ownership. We don't want someone who waits to be told what to post each day. We want someone who walks into the office, a dental practice or an event and immediately starts seeing opportunities for great content. You should be as comfortable sitting at a Mac designing a campaign in Illustrator or editing in Final Cut Pro as you are standing in front of a camera interviewing a dentist. You will need the confidence to challenge ideas, suggest new approaches and bring your own creativity to the 360 Dental Group. WHAT SUCCESS LOOKS LIKE - Success in this position isn't measured by simply posting more frequently. We want to see better creative, stronger brands and measurable commercial results . That means: - High-quality, original creative work - Strong and consistent visual identities across our brands - Professional graphic design - Engaging original video content - Increased engagement with dental professionals - Growth in relevant audiences - Increasing numbers of qualified enquiries and leads - Continually improving paid Meta performance - Customers actively using the marketing content we provide - A growing library of original photography and video - New creative concepts being introduced and tested - Clear reporting showing which campaigns are producing results Above all, we want someone who can help make 360 Dental, 360 Visualise and 360 Orthodontics stand out creatively within the dental industry. Pay: £25,420.00-£30,000.00 per year Work Location: Hybrid remote in Keighley BD20 5LY
Наблюдалась 2026-10-15, впервые 2026-10-12, источник — Indeed.