Social Media & Brand Manager
# Social Media & Brand Manager **WOW Remote Teams** · United States · `Remote` · `Part Time` 💼 **Уровень роли:** `Manager` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Himalayas (JSON API)* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Marketing]` `[Social-Media-Management]` `[Digital-Marketing]` `[Brand-Management]` `[Paid-Media]` `[Content-Marketing]` `[B2B-Marketing]` `[Social-Media-Manager]` `[Social-Media-and-Content-Marketing-Manager]` `[Social-Media-Marketing-Manager]` `[Brand-Manager]` --- ### About the Role This is a remote position. Our client is looking for a part-time Social Media & Brand Manager to strengthen their digital presence and shape a consistent, engaging brand narrative across platforms. Over the past few years, they have established themselves as a trusted leader in the financial and tax consulting industry , known for their technical expertise, reliability, and client-focused approach. This role is ideal for a creative yet analytical marketer who thrives at the intersection of storytelling, data, and strategy . The Social Media & Brand Manager will oversee all social and paid media initiatives, ensuring every campaign aligns with business goals while engaging target audiences in meaningful ways. Responsibilities - Develop and implement a comprehensive social and paid media strategy aligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives. - Create and maintain a monthly content calendar that integrates organic storytelling and paid campaigns across multiple channels. - Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company’s core values and unique differentiators. - Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform. - Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics. - Manage posting schedules and partner with key team members to amplify visibility through employee advocacy programs . - Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences. - Plan, execute, and optimize paid campaigns across platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll). - Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates. - Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI. - Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact. - Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL). - Translate data insights into actionable recommendations for future campaigns. - Stay informed on social media trends, ad platform updates, and competitive benchmarks to keep strategies fresh and effective. - Collaborate across teams to align brand identity, tone, and content direction with company goals. - Support sales enablement through social selling resources and content toolkits . - Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency. Requirements - 3–5 years of proven experience in B2B social media and paid media campaign management , ideally within finance, accounting, or professional services. - Demonstrated success executing both organic and paid strategies across LinkedIn, Google Ads, RollWorks, or AdRoll. - Strong grasp of Account-Based Marketing (ABM) frameworks and sales collaboration. - Excellent copywriting, visual storytelling, and communication skills. - Data-driven mindset with experience in analytics platforms such as Google Analytics, HubSpot, or LinkedIn Campaign Manager . - Strategic thinker who can balance creativity with analytical insight. - Ability to manage multiple campaigns, meet deadlines, and adapt in a dynamic environment. Qualifications - Bachelor’s degree in Marketing, Communications, or a related field. - Deep understanding of audience segmentation, targeting, and content optimization. - Experience managing budgets, reporting performance metrics, and presenting actionable insights. - Knowledge of paid media automation tools and performance tracking. - Strong interpersonal skills with a collaborative and proactive work style. Benefits - Part-time, 100% remote position with flexible working hours. - Opportunity to lead brand initiatives for a highly respected firm in the financial industry. - Exposure to cutting-edge marketing strategies including ABM and performance marketing. - Professional growth within a data-driven and creative environment. - Competitive compensation in USD and long-term career development opportunities. Originally posted on Himalayas
- Marketing
- Social-Media-Management
- Digital-Marketing
- Brand-Management
- Paid-Media
- Content-Marketing
- B2B-Marketing
- Social-Media-Manager
- Social-Media-and-Content-Marketing-Manager
- Social-Media-Marketing-Manager
- Brand-Manager
Наблюдалась 2026-10-03, впервые 2026-10-03, источник — Himalayas (JSON API).