Social Media and Content Growth Manager
SOCIAL MEDIA & CONTENT GROWTH MANAGER Ideal Turf Solutions Turf Refresh Location: Massachusetts / New Hampshire / Rhode Island Position: Social Media & Content Growth Manager Type: Full-Time or Part-Time — depending on experience and fit ABOUT US We are looking for a talented, creative and motivated Social Media & Content Growth Manager to help grow the online presence of our established turf businesses throughout Massachusetts, New Hampshire and Rhode Island. Our company has been in the artificial turf industry for 32 years. We are pioneers of artificial turf in New England and have built our business around providing contractors and homeowners with quality turf, installation expertise, repair services and turf cleaning. Our businesses include: Ideal Turf Solutions — Turf distribution for contractors and homeowners, turf installation and turf repair. Turf Refresh — Professional artificial turf cleaning and maintenance. We have 32 years of industry knowledge and experience, and when a contractor or homeowner comes to us to purchase turf, we can provide them with the knowledge and expertise that comes from decades in the business. The problem we are looking to solve is simple: More people in New England need to know who we are, what we do, and why they should choose us. That is where you come in. THE OPPORTUNITY We are looking for someone who can take ownership of our social media presence and help make our companies highly visible throughout our geographical market. We want someone who understands that social media is about more than simply posting pictures. We want someone who can create attention, tell our story, build an audience, increase our followers, generate engagement and make our companies recognizable throughout Massachusetts, New Hampshire and Rhode Island. The ideal candidate will be comfortable being creative, getting out in the field, filming videos, interviewing employees and customers, documenting installations and repairs, creating educational content, and finding interesting ways to showcase our businesses. WHAT WE WANT YOU TO DO You will be responsible for developing and executing a social media growth strategy across platforms such as: Facebook Instagram TikTok YouTube YouTube Shorts Other platforms that you believe will effectively reach our customers CONTENT CREATION Create compelling content including: Short-form videos Reels TikToks YouTube Shorts Before-and-after videos Installation videos Turf cleaning videos Repair videos Time-lapse projects Educational videos Customer testimonials Contractor-focused content Homeowner-focused content Behind-the-scenes content Company and employee stories Industry-related content Interesting, entertaining and attention-grabbing content We want to show people what we do, not simply tell them. USE OUR 32 YEARS OF EXPERIENCE One of our biggest advantages is our experience. We want the person in this position to find ways to turn our 32 years of knowledge into social media content. For example: What should a homeowner know before buying artificial turf? How do you know if you’re buying quality turf? What mistakes do homeowners make? What mistakes do contractors make? How should turf be installed? How do you repair damaged turf? How do you properly clean and maintain turf? What makes one turf product better than another? What should customers look for when comparing turf companies? What have we learned after 32 years in the industry? Our knowledge should become content that educates people and establishes us as the experts in artificial turf throughout New England. LOCAL MARKET GROWTH A major responsibility of this position will be increasing our presence specifically in: Massachusetts New Hampshire Rhode Island We are not simply looking for followers from around the country who will never become customers. We want to build a strong local and regional audience of: Homeowners Contractors Landscapers Landscape designers Pool companies Builders Property managers Dog owners Commercial property owners Other businesses and professionals involved with outdoor spaces We want people in our market to see our content and eventually think: “I know that company. They are the turf experts.” WE ARE LOOKING FOR SOMEONE WHO CAN GROW THE AUDIENCE The successful candidate should be able to demonstrate that they understand how to grow social media accounts organically. We want you to: Increase followers Increase views Increase engagement Increase local brand recognition Increase shares Increase comments Increase video reach Build an active local audience Test different types of content Analyze what works and what doesn’t Continuously improve our strategy We want someone who is willing to look at the numbers and say: “This worked. Let’s do more of it.” And: “This didn’t work. Let’s try something different.” YOU SHOULD BE A CREATOR, NOT JUST A POSTER We are looking for someone who can take an idea and turn it into content. You should be comfortable with: Shooting video with a phone or camera Editing video Creating short-form content Writing captions Creating attention-grabbing hooks Understanding social media trends Using hashtags and location-based strategies appropriately Creating thumbnails and other visual content Developing content calendars Responding to engagement Tracking analytics Coming up with new ideas Professional photography and videography experience is a plus. However, creativity, initiative and the ability to grow an audience are more important than having an expensive camera. WE WANT SOMEONE WHO WILL GET OUT OF THE OFFICE Our businesses provide a tremendous amount of visual content. We want someone who is willing to go where the action is. That could mean: Turf installations Turf distribution Contractor deliveries Turf repairs Turf cleaning Completed residential projects Commercial projects Job sites Customer locations Our warehouse Our showroom Talking with contractors Talking with homeowners Talking with our employees If something interesting is happening, we want to capture it. WHO WE ARE LOOKING FOR The ideal candidate is: Creative Energetic Self-motivated Social-media savvy Comfortable on camera and around people A strong communicator A good storyteller Comfortable filming and editing video Interested in learning our industry Able to work independently Willing to travel throughout our service area Results-oriented Constantly looking for new ideas Most importantly, we want someone who takes ownership. We don’t want someone who waits to be told what to post every day. We want someone who comes to us and says: “I have an idea.” EXPERIENCE Experience in social media marketing, digital marketing, content creation, videography, photography, advertising or a similar field is preferred. Experience growing a business’s social media presence is highly desirable. Experience with Instagram, Facebook, TikTok and YouTube is a strong plus. Candidates should be prepared to show examples of social media accounts, videos or campaigns they have created or helped grow. HOW WE WILL MEASURE SUCCESS Success in this position will be measured by results. We will look at: Growth in followers Local audience growth Video views and reach Engagement Shares and comments Website traffic generated through social media Leads and inquiries Brand awareness Overall growth of our social media presence We understand that building a strong audience takes time, but we expect the person we hire to have a clear strategy and measurable goals for growing our presence. THE BIG PICTURE We have been doing this for 32 years. We have the experience. We have the products. We have the installations. We have the repairs. We have the turf cleaning business. We have the stories. We have the knowledge. Now we need someone who can tell our story to New England. If you are the type of person who sees a business like ours and immediately starts thinking of 20 videos you could make, we want to hear from you. Our goal is to become one of the most recognized and trusted artificial turf companies in Massachusetts, New Hampshire and Rhode Island. We are looking for the person who can help us get there. Work Location: In person
Наблюдалась 2026-09-14, впервые 2026-09-04, источник — Indeed.