Social Media Account Manager

About the role

Job Title: Social Media Account Manager

Location: Manchester / Remote

Company: HDM

Rate of pay: up to£12.80 per hour

Job Type: Part time / Freelance

About HDM

HDM is a leading Halal food discovery platform, helping our audience find Restaurants, Cafés and food spots. With over 150k followers across social media , we work closely with Restaurant brands helping them stand out, grow their audience and connect with guests.

As we continue to grow, we’re looking for a hands-on Social Media Account Manager to help manage the day-to-day delivery of our Restaurant client accounts.

About the Role

We're looking for an organised, proactive and creative Social Media Account Manager to join the growing HDM team. This role is ideal for someone who understands Instagram, TikTok and highly engaging food content.

You'll take ownership of the day-to-day management of an assigned portfolio of restaurant social media accounts, ensuring content is planned, produced, approved and published consistently and on time.

Working closely with our content creators, editors and wider team, you'll coordinate content schedules, write engaging captions, and ensure each account receives the attention and care it deserves.

Organisation, communication and accountability are central to this role. We're looking for someone who can confidently manage multiple accounts, anticipate issues, and keep everything moving without constant supervision.

You'll also contribute creative ideas, identify opportunities for improvement and help us deliver an excellent service to the restaurant brands we work with.

This is an opportunity to join a growing creative agency, work with some fantastic restaurant brands and take genuine ownership of your work.

Key Responsibilities

1. Client Account Management

• Manage the day-to-day running of multiple Restaurant client accounts across Instagram, TikTok and Facebook.
• Own the weekly content schedule for each assigned client.
• Ensure content is planned, approved, scheduled and posted on time.
• Keep track of each client’s package, deliverables, posting frequency and key priorities.
• Liaise with clients when needed to gather feedback, confirm details, request assets or share updates.
• Flag any delays, issues or opportunities to the wider team.

1. Content Planning & Scheduling

• Plan weekly content across Instagram, TikTok and Stories.
• Schedule posts across the relevant platforms.
• Write engaging captions, hooks and story copy in each client’s tone of voice.
• Ensure content is tailored to each restaurant’s audience, brand and current offers.
• Keep client accounts active with consistent posting and strong storytelling.
• Support with story ideas, engagement prompts, polls, reposts and day-to-day account activity.

1. Briefing & Quality Control

• Work closely with our content creators, editors and designers to brief upcoming content.
• Review captions, edits, graphics and posts before they go live.
• Check for spelling, grammar, branding, menu details, prices, opening times and offer accuracy.
• Make sure every post feels polished, relevant and on-brand.
• Ensure feedback from clients is clearly communicated to the creative team.

1. Community Engagement

• Respond to comments, DMs and customer enquiries on behalf of client accounts where required.
• Engage with relevant local audiences, food pages, influencers and community accounts.
• Monitor comments and messages for customer feedback, issues or opportunities.
• Flag important customer questions, complaints or trends to the team/client.

1. Strategy & Reporting

• Monitor post performance, account growth and engagement.
• Use insights to suggest better posting times, formats, captions and content ideas.
• Stay up to date with Instagram/TikTok trends, food content styles and viral formats.
• Suggest campaign ideas, story features and engagement tactics for client accounts.
• Provide updates on what is working, what needs improving and what should be focused on next.

1. Team Collaboration & Admin

• Attend internal team check-ins and contribute to weekly planning.
• Keep trackers, content calendars and client notes updated.
• Support Directors and the wider team with client-related admin where needed.
• Help maintain a smooth workflow between clients, creators, editors and the HDM team.

Skills & Experience

The ideal candidate will have:

• Experience managing social media, ideally across Instagram, TikTok and Facebook.
• Strong understanding of food, restaurant and lifestyle content.
• Excellent written English and strong caption-writing ability.
• Strong organisation skills and the ability to manage multiple accounts at once.
• Good communication skills and confidence speaking with clients.
• Ability to work independently and take ownership of tasks.
• Strong attention to detail.
• Understanding of social media trends, hooks, Reels, TikToks and story formats.
• Ability to work to deadlines and keep content moving.
• Basic knowledge of CapCut or video editing is beneficial but not essential.

What We’re Looking For

We’re looking for someone who is:

• Proactive, not someone who waits to be told every small task.
• Organised and reliable.
• Confident managing multiple moving parts.
• Strong with captions, storytelling and tone of voice.
• Comfortable speaking to clients professionally.
• Interested in food, restaurants and social media.
• Able to spot when content feels weak and suggest improvements.
• Calm under pressure and able to meet deadlines.

Benefits

• Flexible and remote working.
• Casual dress.
• Opportunity to work with exciting local and national restaurant brands.
• Valuable experience in food, hospitality and social media marketing.
• Free meals on shoots where applicable.
• Discounted meals at partner Restaurants
• Invitations to private Restaurant launches and events.
• Opportunity to grow with a fast-moving creative team.

Job Types: Part-time, Permanent, Freelance

Pay: Up to £12.80 per hour

Benefits:

• Casual dress
• Company events
• Discounted or free food
• Flexitime
• Work from home

Application question(s):

• Will you be able to reliably commute across the North West for content visits if required?
• Do you have prior / current experience of managing Social Media Accounts? Please provide links to these and portfolio links if available.

Education:

• A-Level or equivalent (preferred)

Experience:

• Social Media: 1 year (preferred)

Work Location: Hybrid remote in Manchester