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Social Campaign Manager (Italy), Prime Video

Amazon Digital Italy s.r.l.Milan, Lombardy, ITA

  • Marketing & PR
  • Marketing

We're Prime Video's International Social Creative Team, a group of pop-culture obsessives dedicated to bringing our Original productions to life on social. We plan, create and distribute platform-native campaigns that connect authentically with audiences, from the moment a title is greenlit to the day it drops and beyond. We obsess over every asset, every caption, every platform moment, because we believe a great social campaign can make a title unmissable. We roll up our sleeves, take bold creative bets, and never settle for average. We're a team of owners who are in it for the long haul: curious, collaborative, and always looking to raise the bar. We like to say it's always Day 1: we're constantly reinventing how we show up on social, breaking things and building better ones along the way.

We are looking for a creatively-driven Social Campaign Manager with significant experience producing and executing best-in-class social campaigns for major entertainment brands (agency or client side) to support this work in Italy.

Key job responsibilities

  • Help Manage end-to-end Social Campaigns for our Italian Original productions, from conceptualization through to execution and reporting
  • Guide and brief our social agency on content capture and asset development for our Original titles, ensuring each piece of content is tailored to the right platform and audience
  • Build and execute distribution plans across Prime Video's owned handles as well as off-handle channels, including talent, publishers, and partner accounts
  • Help manage relationships with internal stakeholders including leadership, studios, content teams, marketing and PR to align on campaign priorities and creative direction
  • Collaborate with external partners such as agencies, talent, production companies, and influencers to bring campaigns to life in an authentic and culturally resonant way
  • Report on campaign learnings to continuously refine your approach and raise the creative bar
  • Professional experience in Social Media Campaigns, with a strong focus on content production and asset development for entertainment or major consumer brands
  • Proven track record of delivering high-quality social campaigns from content capture through to distribution
  • Deep understanding of platform-native content across Meta, TikTok, YouTube, and emerging channels
  • Strong analytical skills: able to read campaign metrics, extract meaningful insights, and translate them into actionable improvements
  • Ability to fluently communicate in Italian and English (oral and written)
  • Experience managing relationships with external partners including talent, production companies, and creative agencies
  • Demonstrated ability to manage multiple campaigns simultaneously in a fast-paced environment

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