SMM Manager

Key Responsibilities:

1. Social Media Strategy Execution

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Execute the social media strategy set by the Head of Growth across all platforms

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Manage the monthly content calendar for social: themes, formats, posting schedule

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Propose new content ideas, formats, and experiments based on audience insights and trends

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Ensure consistency of brand voice, tone, and messaging across all platforms

1. Content Creation — Copy & Visuals

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Write all social media posts: captions, stories, carousels, Instagram, x.com, LinkedIn articles, Telegram messages in ClickUp

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Create basic visual assets (stories, post templates, banners, highlight covers) in Figma using brand templates

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Prepare clear creative briefs for the Designer when complex or campaign-level visuals are needed

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Repurpose content from blog articles, podcasts, and PR materials into social-ready formats

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Coordinate with the Content Manager to align social content with articles and PR releases

1. Publishing & Community Management

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Publish content on all active platforms according to the content calendar via ClickUp & HubSpot planner

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Monitor and respond to comments, DMs, and mentions across all platforms on time

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Build engagement with the audience: polls, questions, interactive formats

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Identify and engage with relevant communities, conversations, and trending topics

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Manage the Tech Nomads Club community group in WhatsApp

1. Podcast & YouTube Publishing

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Publish new podcast and YouTube episodes across platforms (upload, descriptions, tags, thumbnails)

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Create social media announcements and teaser content for each new episode

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Coordinate episode scheduling with the Head of Growth

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Monitor podcast performance metrics (listens, downloads, subscribers)

1. Analytics & Reporting

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Track and report weekly on reach, engagement, follower growth, and post performance by platform

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Identify top-performing content and share insights with the Head of Growth

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Monitor competitor accounts and industry trends; bring relevant insights to the team

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Use data to propose adjustments to content strategy and posting schedule

General

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To be self-servicing, undertaking and maintaining records (including computerized records)

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To attend staff meetings, training sessions and service review meetings

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To carry out all duties with due regard to equality principles and to challenge discrimination

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To carry out all duties with due regard for the health and safety of yourself and others

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To carry out other duties which are commensurate with the duties of and responsibilities within this job description as directed by the Managing Director

Experience

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2+ years as an SMM specialist or social media manager

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Portfolio of social media accounts you've managed (Instagram, LinkedIn, Telegram required)

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Experience writing copy for different platforms and adapting tone accordingly

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Experience with Figma or similar design tools for creating social assets

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Experience in ed-tech, digital products, or community-driven brands is a plus