SEO Growth Manager
# SEO Growth Manager **VIP Gateway** · Salford Quays M50 2ST · `On-site` 🕒 **Статус:** *Опубликовано: 7 дней назад* · *Источник: Indeed* --- ### About the Role The opportunity VIP Gateway is one of the UK's fastest-growing car leasing businesses. We're now making a major investment into organic search with one clear ambition: To build VIP Gateway into one of the dominant organic search brands in UK car leasing. We're looking for an exceptional SEO Growth Manager to take complete ownership of that mission. This isn't a role where you'll simply monitor rankings, brief an agency or publish a few blog articles each month. You'll be responsible for building an aggressive, sophisticated SEO growth operation covering: Technical SEO Commercial landing pages Content strategy Programmatic SEO Internal linking Site architecture Digital PR Authority building Competitor analysis AI-assisted content production SEO automation CRO Organic revenue You'll have significant autonomy, direct access to senior leadership and the resources to build a team underneath you. The mission We compete in a search market containing established leasing businesses and major automotive websites. We don't want to simply improve SEO. We want to take meaningful organic market share . Your job will be to identify exactly where that opportunity exists and build the strategy, systems and team required to capture it. We want to rank prominently across commercially important searches such as: Car leasing Personal car leasing Business car leasing Electric car leasing In-stock car leasing Manufacturer lease deals Model-specific leasing searches Price-based leasing searches Vehicle comparisons Leasing guides EV research Business leasing questions Transactional automotive searches And thousands of valuable long-tail opportunities underneath them. What you'll own You will have full ownership of SEO performance across VIPGateway.co.uk. SEO strategy You will: Build our long-term organic search strategy Analyse our biggest competitors in detail Identify keyword and content gaps Prioritise opportunities based on commercial value Create quarterly and annual SEO roadmaps Set organic growth targets Establish SEO KPIs and reporting Connect organic traffic to leads, sales and revenue We want SEO activity prioritised around commercial impact , not vanity traffic. Technical SEO You will take ownership of technical SEO across a large automotive website. This includes: Crawlability Indexation Site architecture Canonicals Duplicate content Structured data Core Web Vitals Page speed Internal linking XML sitemaps Faceted navigation JavaScript SEO Redirects Search Console Crawl budget Large-scale page optimisation You will work directly with our developers to identify and implement technical improvements. You should be comfortable auditing a large website and turning those findings into a prioritised technical roadmap. Programmatic SEO VIP Gateway has a major potential advantage. We have large volumes of structured vehicle and leasing data covering: Manufacturers Models Derivatives Fuel types EVs Body styles Pricing Initial rentals Mileage Lease terms Personal leasing Business leasing Vehicle availability We want to intelligently turn that data into organic search opportunities. You will develop our programmatic SEO strategy and identify opportunities to create high-quality, genuinely useful pages at scale. This may include: Manufacturer pages Model pages Derivative pages EV pages Price-based pages Body-style pages Comparison pages Leasing category pages Location pages where appropriate Search-demand-led landing pages We are not interested in publishing thousands of low-quality AI pages. We want to build the most useful search result available for each valuable query. Content strategy You'll build the overall SEO content engine. You'll identify: What needs to be created What existing content needs improving What pages should be consolidated Which commercial pages need expanding Which informational topics support transactional rankings Which content can generate links Which subjects demonstrate genuine leasing expertise You'll manage our SEO Content Writer and additional freelance or internal resources as the team grows. AI and content automation We believe AI can dramatically increase SEO productivity when used intelligently. You'll have freedom to introduce: AI research tools Content briefing automation Keyword clustering Internal linking automation Content optimisation software Programmatic page generation Content QA systems Data-driven page creation SEO workflow automation However, quality remains the priority. AI should allow us to produce more excellent content , not simply more content. Digital PR and authority You'll help develop a strategy to strengthen VIP Gateway's authority. This may include: Digital PR campaigns Automotive data studies Industry commentary Newsjacking Original research Journalist relationships Link acquisition Partnerships Linkable tools and resources You'll understand that competitive SEO requires both excellent content and authority. Competitor analysis We want somebody who knows exactly who we're competing against and why they're winning. You'll regularly analyse competitors including major: Leasing brokers Leasing comparison websites Automotive marketplaces Manufacturers Publishers You'll identify: Their highest-performing pages Their keyword footprint Their backlink profile Their content strategy Their site architecture Their programmatic SEO Where they are vulnerable And turn that information into action. CRO and commercial SEO Getting traffic is only part of the job. You'll work with our wider growth team to improve: Conversion rates Calls to action Vehicle page structure Landing page messaging Lead forms User journeys Internal navigation SEO traffic should ultimately become customers. Reporting You will build reporting around metrics including: Organic clicks Organic impressions Ranking distribution Share of search Non-brand organic traffic Organic leads Organic orders Conversion rate Revenue Gross profit New referring domains Indexed pages Technical health We want to understand how SEO contributes to the business commercially. What we're looking for You will ideally have: 7+ years' SEO experience Significant experience owning SEO strategy Proven organic growth results Experience with large or technically complex websites Strong technical SEO expertise Strong content SEO experience Excellent Search Console knowledge Strong GA4 experience Advanced keyword research capabilities Experience managing developers Experience managing writers Strong understanding of backlinks and digital PR Excellent analytical ability Strong commercial awareness Highly desirable We would particularly like to hear from candidates with experience in: Automotive Ecommerce Marketplaces Travel Financial services Comparison websites Large catalogue websites Programmatic SEO Thousands of indexed commercial pages Large-scale content operations SEO automation AI-assisted SEO Evidence matters We're looking for somebody who can demonstrate genuine results. We want to understand: Websites you've grown Organic traffic you've generated Commercial keywords you've ranked Revenue you've influenced Large technical SEO projects you've delivered Programmatic SEO strategies you've built Teams you've managed Competitors you've overtaken You should be comfortable showing examples and explaining exactly what you contributed. The type of person we're looking for You are commercially aggressive about SEO. You don't accept: "SEO takes time." as an excuse for inactivity. You understand that SEO compounds over time, but you're constantly looking for ways to accelerate progress. You're obsessed with understanding why competitors rank above you. You enjoy large websites and difficult SEO problems. You like data. You like experimentation. You're comfortable challenging developers, writers and senior management when something needs changing. Most importantly, you want ownership. What success looks like Over the first 12–24 months we want to see: Significant organic traffic growth Major increases in commercially valuable rankings Growth in non-brand search visibility Hundreds or thousands of improved commercial landing pages Strong programmatic SEO infrastructure Improved technical SEO health Increased website authority Significant growth in organic leads Increased organic sales Increasing organic market share against our biggest competitors Our ambition is not to have a "good SEO department." Our ambition is to build one of the strongest SEO operations in UK automotive leasing. We'd particularly like to understand: The largest website you've worked on Your biggest organic growth result Commercial rankings you've achieved Experience with programmatic SEO Technical SEO projects you've led Content teams you've managed Revenue or lead growth attributable to SEO Examples of outperforming established competitors We're looking for evidence of results, scale and ownership , not simply years in SEO. Pay: £50,000.00-£70,000.00 per year Benefits: Casual dress Company pension On-site parking Experience: simular: 3 years (required) Work Location: In person
Наблюдалась 2026-09-21, впервые 2026-09-13, источник — Indeed.