SEO and Google Ads Specialist

Senior SEO and Google Ads Specialist

Ebn Hayan Healthcare Sharjah, UAE | Full-time | On-site

Build the search presence behind our next stage of growth.

Ebn Hayan Healthcare is seeking an experienced SEO and Google Ads Specialist with proven healthcare results to take ownership of our organic search visibility, paid search campaigns and patient acquisition measurement.

Our group brings together 120 doctors across branches in Dubai and Sharjah, combining premium clinical environments, advanced technology and multidisciplinary medical, dental and aesthetic services.

This is a hands-on role with direct access to management and a clear opportunity to influence how our expanding clinics attract and serve patients.

Your mission

Turn relevant Google searches into qualified enquiries and attended appointments, while building lasting organic visibility for our doctors, specialties and branches.

What you will own

Google Ads

• Build and manage campaigns for individual specialties, services and clinic locations
• Conduct keyword research and structure campaigns around patient intent
• Manage search terms, negative keywords, geographic targeting, budgets and bidding
• Develop and test relevant ads and landing pages
• Separate branded searches from new-patient acquisition campaigns
• Identify wasted expenditure and explain when to stop, improve or expand a campaign
• Resolve policy issues through compliant changes and appropriate appeals

SEO and Google Maps

• Own technical, on-page and local SEO across the group’s website
• Improve crawling, indexing, internal linking, page structure and website performance
• Develop useful branch, doctor and service pages in collaboration with clinicians
• Plan Arabic and English search content around relevant patient needs
• Manage eligible Google Business Profiles with accurate locations, services and booking information
• Build sustainable search visibility through sound technical work and useful, medically reviewed content

Tracking and conversion

• Configure and troubleshoot GA4, Google Tag Manager and Google Search Console
• Distinguish enquiry clicks from genuine enquiries, bookings and attendance
• Work with patient coordinators to understand lead quality, response times and booking outcomes
• Improve mobile landing pages, enquiry forms and appointment journeys
• Maintain clear internal reporting by branch, specialty and acquisition channel
• Design measurement around healthcare privacy and platform restrictions

Essential experience

• At least five years of relevant digital acquisition experience, including substantial hands-on SEO and Google Ads work
• At least two years working with UAE healthcare providers, clinics, dental practices, hospitals or aesthetic services
• Demonstrable personal responsibility for campaign implementation and optimization
• Proven technical and local SEO experience
• Strong working knowledge of GA4, Google Tag Manager, Search Console and Google Business Profile
• Experience improving websites and landing pages using a CMS
• Ability to interpret commercial results and explain them clearly
• Knowledge of healthcare advertising restrictions and patient confidentiality

Arabic search and copy-review capability is strongly preferred. If you work primarily in English, explain how you have successfully managed Arabic campaigns and content quality.

Evidence we want to see

Please submit two concise healthcare case studies covering:

• The service, market and period involved
• The starting position and your personal responsibilities
• Advertising spend and clearly defined results
• Changes in qualified enquiries, bookings or attendance where measured
• SEO improvements, separating branded and non-branded performance
• What did not work and what you changed

Use only information you are authorized to disclose. Redact patient details, account identifiers and confidential client information.

What makes a strong candidate

You can diagnose a problem, implement the solution and demonstrate the result. You understand that low-cost leads are valuable only when they represent relevant enquiries and an effective patient journey.

You are comfortable challenging weak assumptions, protecting budgets and reporting setbacks honestly.

The opportunity

A salaried position with ownership of a defined search acquisition programme, direct management access and opportunities to develop as our services expand. The package and working arrangements will be discussed with shortlisted candidates.

How to apply

Apply through Indeed with your CV, two healthcare case studies, relevant certifications, examples of SEO work and availability.

Shortlisted candidates will complete a structured technical discussion. Any substantial practical assignment will be paid.

https://ebnhaian.com/

Pay: AED10,000.00 - AED20,000.00 per month

Experience:

• HEALTHCARE SEO: 4 years (Required)
• Google Ads: 4 years (Preferred)

Work Location: In person