Senior Visual Designer / Creative Lead

OVERVIEW

The Designer will be the creative force behind TransPerfect's visual identity — crafting brand assets, performance-driven ad creatives, landing pages, and UI/UX experiences that resonate and convert. This role blends brand design with marketing ads and UI/UX, translating complex concepts into visuals that connect instantly across digital and offline touchpoints. You'll own TransPerfect's design language across campaigns, web experiences, and product interfaces, ensuring every asset reflects a consistent and compelling brand story.

Note: This is an independent contributor role. You’ll own the complete charter — from strategy and planning to hands-on execution and delivery.

DESCRIPTION

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Lead the creation and evolution of TransPerfect's brand identity and visual system for consistency across all channels.

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Design high-impact ad creatives, social media assets, and performance marketing campaigns optimized for conversion.

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Create landing pages and web experiences with strong UI/UX principles that drive engagement and user action.

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Develop marketing collateral including pitch decks, brochures, infographics, presentations, and sales materials.

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Partner with marketing, product, and leadership teams to translate strategies into compelling visual narratives.

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Build and maintain a scalable design system and component library for brand consistency and efficiency.

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Design motion graphics and video content for campaigns, product demos, and social platforms.

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Collaborate with content and performance teams to ensure visuals align with campaign goals and brand guidelines.

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Experiment with new formats, design trends, and creative approaches to enhance brand differentiation.

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Ensure all visual assets meet brand standards, accessibility requirements, and performance benchmarks.

REQUIRED SKILLS

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Brand identity design and visual system management.

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Performance marketing and ad creative design.

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Landing page design with UI/UX best practices.

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Multi-channel design (digital, print, events, social media).

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Presentation and pitch deck design.

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Motion graphics and video editing.

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Design tools proficiency (Figma, Adobe Creative Suite, Canva).

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Design system and template creation for scalability.

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Illustration and infographic creation.

REQUIRED EXPERIENCE AND QUALIFICATIONS

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Bachelor's degree in Design, Fine Arts, Communication, or relevant equivalent experience.

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7-10 years of experience in visual design, brand design, or creative roles within marketing or digital-first environments.

DESIRED SKILLS AND EXPERIENCE

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Strong understanding of B2B brand communication and performance marketing principles.

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Experience designing for web, social, product interfaces, and conversion-focused campaigns.

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Ability to translate complex ideas into simple, memorable visuals that drive action.

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Familiarity with motion design tools (After Effects, Premiere Pro) is a plus.

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Strong eye for typography, color theory, layout design, and visual hierarchy.

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Excellent communication and collaboration skills for international teams and cross-functional partnerships.