Senior Vice President-CRM Real Estate

Company Description

Sri Baby Property Developers Pvt Ltd is a fast-growing real estate company in Coimbatore, focused on redefining urban and suburban living through well-planned residential communities. The company specializes in premium villa plots, gated communities, and investment-ready properties across prime and emerging locations. With a strong emphasis on quality, transparency, and customer trust, its projects combine modern infrastructure with long-term value appreciation for buyers and investors. Sri Baby Property Developers serves first-time buyers, NRIs, investors, and families seeking sustainable, lifestyle-focused communities, and is trusted by 200+ customers. Its mission is to transform land into future-ready communities that deliver enduring value and create lasting legacies for future generations.

Role Description

The Senior Vice President – CRM Real Estate is a full-time, on-site leadership role based in Coimbatore. This role oversees the end-to-end customer relationship management function, including designing and implementing CRM strategies to enhance client satisfaction, retention, and referrals across all projects. Day-to-day responsibilities include segmenting customer markets, analyzing buyer behavior, monitoring sales and post-sales interactions, and ensuring timely resolution of customer inquiries and issues. The role collaborates closely with sales, marketing, and operations teams to align CRM initiatives with business goals, improve service quality, and support revenue growth. The Senior Vice President also mentors CRM and sales teams, implements best practices in customer experience, and provides regular performance reports and insights to senior leadership.

Qualifications

• Strong customer insight and market segmentation skills, with the ability to identify target segments and tailor engagement strategies accordingly.
• Robust analytical skills to interpret customer data, track CRM performance metrics, and support data-driven decision-making.
• Proven experience in sales and customer relationship management (CRM), preferably within real estate or related sectors.
• Demonstrated leadership and team management abilities, including mentoring cross-functional teams and driving high-performance culture.
• Excellent communication, negotiation, and interpersonal skills for engaging with diverse customer profiles and stakeholders.
• Experience with CRM platforms and customer engagement tools; familiarity with real estate sales cycles and post-sales processes is an advantage.
• Bachelor’s degree in Business, Marketing, Real Estate, or a related field; an MBA or equivalent postgraduate qualification is highly preferred.
• Track record of delivering customer satisfaction and retention improvements, and managing senior-level client relationships.