Senior Sales Manager -APAC

Job Title:

Sales Head-APAC

Location:

Bangalore | Work From Office (WFO)

Shift / Working Hours:

General/UK Shift

Employment Type:

Full-time | New Position

Position Summery

The Senior Sales Manager – APAC will own the complete sales strategy, execution and revenue performance across the APAC region for the Sarder portfolio, including AI CERTs, AI Labs, Adoptify AI, N+ and other current or future ventures.

The role manages both Direct and Channel Sales execution and carries an annual revenue target of $3M. The leader will build a scalable, predictable sales engine: ensuring operational rigour, improving funnel conversion, maintaining CRM discipline and developing sales talent, while driving alignment across Sales, Marketing, RevOps, Product, Partner teams and executive leadership.

This is a hands-on sales management role, accountable for delivering revenue outcomes and execution against agreed plans.

KEY RESPONSIBILITIES

01 Revenue Strategy & Target Achievement

- Execute the APAC sales strategy across Direct and Channel Sales for the full Sarder portfolio. - Deliver the annual $3M revenue target, supported by clear monthly and quarterly operating plans. - Build market, account, territory and segment strategies that consistently deliver against revenue commitments. - Drive enterprise sales, strategic accounts, pipeline creation, deal progression and closure.

02 Sales Operations & Operational Rigour

- Establish and maintain clear sales metrics, KPIs and KRIs across the sales organisation, and keep them on track. - Create an operating cadence around pipeline, forecast, conversion, productivity, target achievement and key risk indicators. - Ensure end-to-end CRM hygiene, accurate opportunity management, forecasting and sales process adherence. - Identify process gaps and implement corrective actions to improve sales productivity and predictability.

03 Team Leadership, Coaching & Sales Enablement

- Lead, coach and develop sales representatives across brands and markets. - Lead from the front, actively supporting teams on strategic deals, account planning, negotiations and execution. - Build product, market and sales capability across the portfolio brands. - Equip managers to manage performance, remove blockers and align people, process and revenue outcomes. - Establish a culture of accountability, performance and continuous improvement.

04 Enterprise & Direct Sales Leadership

- Manage enterprise and strategic direct sales opportunities across APAC. - Build and maintain senior-level relationships with enterprise customers and decision-makers. - Lead complex sales cycles, commercial negotiations, proposals and closures. - Ensure disciplined movement from prospecting through qualification, opportunity management, closure and handover.

05 Channel & Partner Sales Leadership

- Execute the APAC channel sales plan and drive partner revenue contribution. - Develop, manage and scale distributors, resellers, strategic partners and other channel relationships. - Set partner performance expectations, with clear pipeline visibility, enablement and revenue accountability. - Balance direct and channel motions based on market opportunity and commercial outcomes.

06 Marketing & Cross-Functional Alignment

- Partner closely with Marketing to optimise the full funnel, from top-of-funnel demand generation through qualified pipeline, meetings, opportunities and revenue. - Translate sales feedback into actionable marketing priorities, campaigns and market programmes. - Collaborate with RevOps, Product, Customer Success, Finance, HR and other functions to remove execution bottlenecks and improve revenue outcomes. - Keep people, process and revenue priorities aligned across functions.

07 Technology, Automation & Revenue Governance

- Ensure the sales technology stack is fully utilised across teams and brands. - Identify opportunities for workflow automation, process redesign and technology-led productivity improvement. - Drive adoption of CRM, reporting, sales enablement and automation tools across the organisation. - Maintain sales governance, execution quality, performance visibility and revenue outcomes.

REQUIRED QUALIFICATIONS

- 8–12 years of overall sales experience, with international market experience and demonstrated APAC exposure. - Proven enterprise sales leadership experience (mandatory), with a strong B2B background. - Demonstrated experience delivering multi-million-dollar revenue targets. - Experience managing monthly, quarterly and annual sales targets and operating cadences. - Experience managing and coaching a B2B sales team; experience managing 5+ direct reports is preferred. - Strong experience in sales strategy, pipeline management, forecasting, CRM discipline and sales operations. - Excellent communication, presentation, negotiation and stakeholder-management skills. - Demonstrated ability to lead teams hands-on, coach managers and drive accountability. - Ability to work effectively across functions in a high-growth, high-accountability environment. - Based in Bangalore and comfortable working from the office.

PREFERRED / ADDITIONAL QUALIFICATIONS

- Experience in technology, SaaS, AI, EdTech, certification, training or professional services. - Channel, distributor or partner-sales experience. - Experience managing multi-brand or multi-product sales portfolios. - Experience scaling sales across multiple APAC markets. - Familiarity with CRM, sales automation and revenue technology stacks such as HubSpot or Salesforce. - MBA or equivalent advanced qualification (preferred, not mandatory).