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Senior Sales Executive - Wine Fridges & Accessories

SDC FZEDubai

Job Purpose

To drive sales growth and expand the company's market presence through the distribution of wine fridges, wine coolers, and related accessories. The role is responsible for developing new business opportunities, maintaining customer relationships, achieving sales targets, identifying market opportunities, and coordinating with internal departments to ensure efficient order processing, delivery, and customer satisfaction.

Key Responsibilities

A. Sales and Business Development

  • Identify and develop new business opportunities with retailers, wholesalers, distributors, interior design companies, kitchen suppliers, hospitality businesses, and other potential customers.
  • Promote and sell wine fridges, wine coolers, and related accessories to existing and prospective clients.
  • Develop and maintain a strong customer portfolio to increase sales revenue and market share.
  • Conduct customer visits, product presentations, and sales meetings to understand customer requirements and recommend suitable products.
  • Prepare quotations, negotiate pricing and commercial terms within approved company guidelines, and follow prospective sales.
  • Identify opportunities to expand distribution channels and establish new dealer, reseller, and business partnerships.
  • Monitor market trends, competitor activities, pricing, and customer preferences to identify opportunities for growth.

B. Customer Relationship Management

  • Build and maintain long-term relationships with customers to encourage repeat business and customer loyalty.
  • Respond promptly to customer inquiries, product requests, and complaints.
  • Provide accurate information regarding product specifications, dimensions, capacity, features, pricing, warranty, and availability.
  • Coordinate with relevant departments to resolve customer concerns relating to deliveries, product defects, warranty claims, and after-sales service.
  • Maintain regular communication with customers regarding new products, promotions, and order status.

C. Sales Operations and Order Management

  • Prepare sales quotations, sales orders, purchase orders, and other required documentation.
  • Coordinate with the warehouse, logistics, procurement, and finance teams to ensure timely order processing and delivery.
  • Monitor stock availability and communicate anticipated customer demand to the relevant departments.
  • Follow up on customer payments and outstanding balances in coordination with the finance department.
  • Ensure that pricing, discounts, credit terms, and commercial arrangements comply with company policies.
  • Maintain accurate customer records, sales pipelines, and transaction details in the designated ERP or sales system.

D. Sales Planning and Reporting

  • Develop and implement sales plans to achieve monthly, quarterly, and annual targets.
  • Prepare regular reports on sales performance, customer visits, new leads, conversion rates, and business opportunities.
  • Monitor performance against targets and recommend corrective actions where necessary.
  • Prepare sales forecasts based on customer demand, market trends, and the sales pipeline.
  • Provide management with updates on competitor pricing, product demand, customer feedback, and potential business opportunities.

E. Product Knowledge and Market Development

  • Maintain up-to-date knowledge of the company's product range, including wine fridges, wine coolers, built-in and freestanding models, storage capacities, cooling technologies, and accessories.
  • Understand the differences between product models and recommend suitable solutions based on customer requirements, available space, budget, and intended use.
  • Develop product knowledge to support effective sales presentations and respond confidently to technical questions.
  • Identify cross-selling and upselling opportunities for complementary accessories and higher-value models.
  • Gather customer feedback and market intelligence to support product selection, pricing, and sales strategy.

Pay: AED5,000.00 - AED8,000.00 per month

Experience:

  • wine fridges industry: 3 years (Required)

Work Location: In person

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