Senior Research Manager - Innovation & Scale

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

As the Content, Studio, and Games Consumer Insights team, we work closely with business partners to inspire creative decision-making by providing rich insights into genres, content opportunities, audiences, and evolving tastes. We strive to understand the underlying needs, motivations, and emotions that drive love for our content, so we can help Netflix continue creating stories and experiences that excite members around the world.

The Innovation & Scale pod is a newly formed group that brings together a team of senior ICs. As the Senior Manager of this new pod, you will lead Researchers, Data Scientists, and Analytics Engineers who both pioneer new ways of understanding audiences and turn proven approaches into durable, scaled programs. The pod’s portfolio spans Netflix Preview Club (our internal content screening program), viewership analysis for our biggest titles, and robust audience understanding. This role requires a strong bias to action, diverse methodological expertise, experience building scalable tools, and a deep passion for entertainment and decoding consumer attitudes and behaviors.

What you will do:

• Set the vision and roadmap for Innovation & Scale, balancing bets on new methods with the discipline to scale what works.
• Lead a multi-disciplinary team of Researchers, Data Scientists, and Analytics Engineers. Know how their skills amplify each other, and empower senior ICs to do the best work of their lives.
• Accountable for the end-to-end pipeline from incubation to scale. Pilot new trackers, research programs, and AI-assisted tools, and sunset what no longer delivers.
• Assess our current suite of scaled solutions and decide where to invest, consolidate, or reinvent.
• Integrate findings across data sets and methods (screenings, tracking, surveys, behavioral data) into a unified view of audience understanding.
• Identify forward-looking business opportunities and spearhead innovative methodologies before partners ask for them.
• Partner with CI peers across Series, Film, Entertainment Ecosystem, Games, and Studio so scaled solutions serve their needs.
• Serve as a trusted consultant to Content, Finance & Strategy, Marketing, Data Science, and Product, as well as to Regional CI partners, to deliver actionable insights for our global member base.
• Drive scaled solutions that balance the global ‘big picture’ with local market needs.
• Empower your team to socialize their work across the company so insights are memorable and actionable, including with senior leadership.

About You

• Proven track record leading teams that innovate and scale: you have taken a new method or tool from prototype to broad adoption.
• Experience leading through other leaders or senior ICs, and shaping a team identity when combining groups with different working styles.Fluency with AI and automation in research, and good judgment about where they add rigor versus risk.
• Extensive mixed methods experience (10+ years). A mix of data science and quantitative research experience is a must (experience with qualitative research is a nice bonus).
• Research experience in entertainment (e.g. TV, film, streaming, short form, gaming), technology, and/or social media required
• An analytical mindset; you love digging into data for hidden connections and patterns, and know how to balance analytical rigor with pragmatism and actionability.
• A phenomenal communicator; strong storytelling skills with experience turning data into actionable insights and socializing across different departments (from content/creative to data scientist to high-level executive). You love having a big stage and know how to make your insights stick.
• An excellent collaborator; able to build strong relationships with both your Consumer Insights peers and key business partners.
• Independent thinker with a bias to action who approaches problem-solving with an innovative mindset; you focus on long-term solutions and making an impact at scale.
• You know which approach best fits each problem. You reject a one-size-fits-all mindset, understand that different challenges require different solutions, and are able to balance analytical rigor with the art of entertainment.
• You are comfortable with ambiguity and thinking through multiple perspectives; you stay grounded in the face of change.
• A master of prioritization and time management - both the big picture and in terms of your own and your team’s time.
• A passionate fan of entertainment!

Experience with the following is a bonus, but not required:

• International research
• Research with live programming, sports, games, UGC, interactive, VR, or non-traditional content types
• Advanced degree in research, social sciences, statistics, or related field

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $412,000.00 - $690,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here .

Netflix is a unique culture and environment. Learn more here .

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.