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Senior Product Marketing Manager

Small Giant GamesHelsinki, Finland

  • Zynga Mobile Studios

Who We Are:

Small Giant Games is one of the top-performing mobile gaming companies in the world. We are proudly part of the Zynga & Take-Two Interactive family.

We believe small, skilled, and independent teams can accomplish gigantic things. We know the best teams are created by hiring the best individuals and by trusting these individuals with ownership and responsibility for the work they do. Transparency, low hierarchy, and a good work-life balance are not just buzzwords for us but critical parts of our culture. We focus on the essentials while constantly looking to learn more and improve our products, our processes, and how we work together as a company.

Position Overview

We are looking for an experienced Senior Product Marketing Manager to drive growth for our flagship title, Empires & Puzzles, while laying the go-to-market groundwork for our upcoming game pipeline. In this role, you will report directly to the VP of Marketing and work closely with cross-functional teams across game development, community, performance marketing, creative production, and analytics.

What You’ll Do

  • Lead strategy and marketing execution for Empires & Puzzles, capitalizing on live-ops events, seasonal features, and content expansions.
  • Source, evaluate, and execute brand collaborations and cross-IP partnerships, from in-game events and character integrations to external co-marketing, to drive growth to the game.
  • Support the new games team with go-to-market strategies for upcoming titles, including market research, player profiling, positioning, and market testing.
  • Identify and pilot emerging growth channels, innovative ad formats, creator partnerships, forward-thinking marketing strategies, and other new opportunities.
  • Manage platform partnerships and app store pages (iOS & Android) through continuous testing of assets and copy to maximize conversion.
  • Proactively collaborate across different functional disciplines, including performance marketing, game development, community, creative production, and analytics.

What You Bring

  • Proven experience in mobile gaming product marketing, specifically scaling live-service games and launching new titles.
  • Hands-on background managing or supporting IP licensing, brand integrations, and co-promotional marketing campaigns.
  • Ability to take full ownership of projects from strategy through execution within a flat organizational structure.
  • Strong analytical skills and a test-and-learn mindset to measure and optimize campaign impact.
  • Experience collaborating closely and transparently with lean, fast-moving game development teams.
  • Practical proficiency with generative AI tools for creating and iterating on marketing assets.
  • Active mobile gamer who plays Empires & Puzzles and closely tracks mobile gaming and ad creative trends.

#LI-Hybrid

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

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