Senior Product Manager

Senior Product Manager Acronis, Serbia

A global leader in cyber protection, delivering AI-powered protection for productive MSPs in a single, natively integrated platform that unifies operations management, cybersecurity, and data protection. A Swiss company founded in Singapore in 2003, offering over twenty years of innovation with 15 offices worldwide and more than 1800 employees in 50+ countries.

Responsibilities:

Define and own the product vision, strategy, and roadmap for Partner Marketing capabilities within the Partner Portal and unified partner console;

Own and continuously optimize the end-to-end partner marketing journey, from campaign discovery and planning through content creation, execution, engagement, measurement, and optimization;

Build AI-powered marketing experiences that help partners identify the right campaigns, audiences, channels, content, and next-best marketing actions based on their profile, business goals, performance, and customer opportunities;

Develop intelligent campaign creation and recommendation capabilities, including AI-assisted campaign planning, content and asset recommendations, audience selection, messaging, and campaign optimization;

Drive the evolution of multichannel marketing automation capabilities across email, social media, landing pages, digital campaigns, and other partner-facing channels;

Own the evolution of the Partner Content Hub, enabling partners to discover, personalize, and activate relevant marketing and sales assets through intelligent search, recommendations, and AI-assisted content experiences;

Build scalable self-service tools that allow partners to create and execute effective marketing activities with minimal manual effort or specialized marketing expertise;

Develop partner engagement and gamification capabilities that use personalized journeys, challenges, tasks, incentives, achievements, and recommendations to increase participation and adoption across the Partner Program;

Requirements:

5+ years of product management experience, preferably with B2B marketing technology, marketing automation, partner ecosystems, digital experience, or business platforms;

Strong understanding of B2B marketing journeys, including campaign planning and execution, audience segmentation, demand generation, content activation, lead generation, and performance optimization;

Experience with marketing automation and multichannel campaign capabilities across email, social media, landing pages, digital content, and related channels;

Proven experience owning complex digital products or platforms from strategy and discovery through launch, adoption, and continuous improvement;

Strong understanding of AI-enabled marketing experiences, including generative AI, recommendation systems, intelligent content discovery, personalization, campaign optimization, and next-best-action scenarios;

Experience designing data-driven and automated workflows that simplify complex marketing processes and increase adoption and business outcomes;

Ability to translate complex marketing and business requirements into intuitive, scalable product experiences;

Strong analytical mindset and ability to define product KPIs, evaluate business impact, and use data to drive prioritization and product decisions;

Proven ability to influence and align stakeholders across Marketing, Sales, Product, Engineering, Data, Operations, and other business functions;

Ability to operate with a high degree of ownership and ambiguity, proactively identify opportunities, and drive initiatives across organizational boundaries;

Excellent written and verbal communication skills in English;

Working conditions:

Global A-Team environment;

High-growth, fast-paced environment;

Innovation, accountability, and impact culture;

Apply

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What You'll Do

• Define and own the product vision, strategy, and roadmap for Partner Marketing capabilities within the Partner Portal and unified partner console;
• Own and continuously optimize the end-to-end partner marketing journey, from campaign discovery and planning through content creation, execution, engagement, measurement, and optimization;
• Build AI-powered marketing experiences that help partners identify the right campaigns, audiences, channels, content, and next-best marketing actions based on their profile, business goals, performance, and customer opportunities;
• Develop intelligent campaign creation and recommendation capabilities, including AI-assisted campaign planning, content and asset recommendations, audience selection, messaging, and campaign optimization;
• Drive the evolution of multichannel marketing automation capabilities across email, social media, landing pages, digital campaigns, and other partner-facing channels;
• Own the evolution of the Partner Content Hub, enabling partners to discover, personalize, and activate relevant marketing and sales assets through intelligent search, recommendations, and AI-assisted content experiences;
• Build scalable self-service tools that allow partners to create and execute effective marketing activities with minimal manual effort or specialized marketing expertise;
• Develop partner engagement and gamification capabilities that use personalized journeys, challenges, tasks, incentives, achievements, and recommendations to increase participation and adoption across the Partner Program;

Basic Qualifications

• 5+ years of product management experience, preferably with B2B marketing technology, marketing automation, partner ecosystems, digital experience, or business platforms;
• Strong understanding of B2B marketing journeys, including campaign planning and execution, audience segmentation, demand generation, content activation, lead generation, and performance optimization;
• Experience with marketing automation and multichannel campaign capabilities across email, social media, landing pages, digital content, and related channels;
• Proven experience owning complex digital products or platforms from strategy and discovery through launch, adoption, and continuous improvement;
• Strong understanding of AI-enabled marketing experiences, including generative AI, recommendation systems, intelligent content discovery, personalization, campaign optimization, and next-best-action scenarios;
• Experience designing data-driven and automated workflows that simplify complex marketing processes and increase adoption and business outcomes;
• Strong analytical mindset and ability to define product KPIs, evaluate business impact, and use data to drive prioritization and product decisions;
• Proven ability to influence and align stakeholders across Marketing, Sales, Product, Engineering, Data, Operations, and other business functions;