Senior Performance Marketing Specialist (Google Ads, Meta Ads & TikTok Ads)

Growing digital marketing agency providing website development, SEO, Google Ads, Meta Ads, TikTok advertising, and lead generation services.

We primarily target the United States market and work with businesses across multiple industries.

We are looking for a highly skilled, results-driven Paid Media Buyer / Performance Marketing Specialist who knows how to generate qualified leads, optimize advertising budgets, and scale successful campaigns.

We are not looking for a social media content manager. We need a hands-on paid advertising expert who can demonstrate real, measurable results.

Key Responsibilities

• Independently plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads (Facebook and Instagram), and TikTok Ads.
• Develop advanced audience targeting, retargeting, and customer acquisition strategies.
• Generate high-quality leads for US-based businesses.
• Manage Google Search, Performance Max, Display, and YouTube campaigns.
• Build and optimize Meta lead generation and conversion campaigns.
• Execute TikTok advertising campaigns focused on measurable business results.
• Conduct keyword research, competitor analysis, and audience research.
• Continuously improve CPL, CPA, conversion rates, and ROAS.
• Develop and execute A/B testing strategies for creatives, audiences, landing pages, and advertising offers.
• Implement and troubleshoot GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, and Conversions API.
• Identify underperforming campaigns and take corrective action.
• Work closely with our graphic designers, developers, and sales team.
• Monitor advertising performance daily and provide weekly reports.
• Develop strategies to scale successful campaigns while maintaining profitable acquisition costs.

Required Qualifications

• Minimum 4 years of hands-on experience in paid advertising.
• Advanced proficiency in Google Ads and Meta Ads Manager.
• Demonstrable, hands-on experience with TikTok Ads.
• Proven success generating qualified leads, preferably targeting US customers.
• Strong understanding of conversion tracking, attribution, and campaign analytics.
• Experience managing multiple advertising accounts simultaneously.
• Advanced knowledge of Google Analytics 4 and Google Tag Manager.
• Strong analytical skills and the ability to interpret campaign performance data.
• Excellent written and spoken English.
• Ability to work independently and take full ownership of advertising performance.
• Must be available to work full-time from our Dubai office.

Preferred Qualifications

• Previous experience working in a digital marketing agency.
• Experience managing monthly advertising budgets of $10,000–$50,000 or more.
• Google Ads and Meta Blueprint certifications.
• Experience with B2B lead generation, website development, logistics, and professional services advertising.
• Experience integrating advertising campaigns with CRM systems such as HubSpot.
• Strong understanding of landing page optimization and conversion rate optimization (CRO).

What We Offer

• Competitive salary of AED 4,000–8,000 per month.
• Full-time, office-based position in Dubai.
• Opportunity to manage advertising campaigns targeting US businesses.
• Work alongside an in-house team of designers, developers, and marketing professionals.
• Opportunity for professional growth and increased responsibility.

Important Application Requirements

Candidates must provide:

• An updated CV.
• Examples of advertising campaigns they have personally managed.
• Screenshots or case studies demonstrating campaign performance, with confidential client information removed.
• Details of the advertising platforms they have used professionally.
• Their largest personally managed monthly advertising budget.

Applications without demonstrable hands-on paid advertising experience will not be prioritized.

We are looking for someone who understands that successful advertising is not about clicks or impressions — it is about generating qualified leads, acquiring customers, and delivering measurable business results.

Pay: AED3,900.00 - AED7,999.00 per month

Application Question(s):

• How many years of hands-on experience do you have managing paid advertising campaigns?
• Have you personally managed advertising campaigns targeting customers in the United States?

Experience:

• paid advertising : 5 years (Required)

Work Location: In person