Senior Member Marketing Manager

Who we are Founded in 1999 and headquartered in Central Ohio, we’re a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we’re on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®. We’re committed to building diverse and inclusive teams – more than 2,000 of us and counting – so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement.

About the Role The Senior Member Marketing Manager leads member marketing strategy, innovation, and execution across client programs. This role serves as a strategic advisor to both clients and internal teams, translating market trends, client needs, member behavior, and business priorities into effective engagement strategies that drive measurable outcomes. The ideal candidate is a strategic marketer and strong operator who can seamlessly move between client engagement, market analysis, campaign planning, and execution oversight. Key Responsibilities Strategy, Insights & Innovation Develop and evolve member marketing strategies that align with client objectives, market expectations, and member needs Monitor market trends, client feedback, member engagement patterns, and emerging communication practices across healthcare, benefits, and B2B2C marketing Translate market intelligence and client insights into actionable recommendations, campaign strategies, messaging approaches, and channel plans Identify opportunities to enhance member marketing through personalization, journey-based communications, and innovative campaign concepts Create strategic points of view, playbooks, presentations, and guidance materials for clients and internal teams Client-Facing Advisory & Partnership Serve as a strategic member marketing advisor to clients and client-facing teams Partner directly with clients to understand business goals, member populations, communication challenges, and success metrics Lead client discussions related to marketing strategy, campaign planning, best practices, and program optimization Translate client needs into effective marketing strategies, project briefs, and execution plans Balance consultative partnership with operational execution by setting realistic expectations and timelines Product Definition & Operationalization Collaborate with Product, Client Success, Implementation, Marketing, Legal, and Operations teams to define and scale member marketing strategies Maintain a strong understanding of product capabilities, roadmap priorities, member experience considerations, and market expectations Define communication strategies for new products, features, and program enhancements across multiple channels Lead the development of messaging frameworks, communication journeys, campaign templates, and enablement materials Standardize tools, resources, and processes where appropriate while allowing flexibility for client-specific needs What You'll Bring Experience & Industry Knowledge 5+ years of experience in marketing communications, member marketing, customer engagement, lifecycle marketing, or account-based marketing Demonstrated success developing and executing B2B2C marketing or communication programs Proven experience working directly with clients, business partners, or external stakeholders in a consultative role Experience within healthcare, employee benefits, health plans, digital health, navigation services, or care advocacy strongly preferred Core Skills & Competencies Strong ability to translate business goals and audience insights into effective marketing strategies and execution plans Excellent written and verbal communication skills, including the ability to create presentations and client-ready materials Strong project management capabilities, including managing timelines, priorities, stakeholders, and workflow processes Experience collaborating across cross-functional teams, including Product, Legal, Operations, and Client Success Ability to analyze campaign performance, synthesize feedback, and recommend actionable improvements High level of organization, ownership, sound judgment, accountability, and attention to detail Technical & Tools Proficiency Experience using marketing, CRM, project management, reporting, and workflow management tools Strong proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint Experience using collaboration and video conferencing tools such as Microsoft Teams and Zoom -- #LI-CH1 #LI-Remote

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