Senior Marketing Manager, EMEA

PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.

PolyAI is hiring a Senior Manager, EMEA Marketing to help own our marketing strategy and pipeline contribution across the EMEA region. You will build and run EMEA marketing, with a focus on pipeline and PLG-to-sales handoff. You will focus on field events, campaigns and webinars that build awareness and demand among enterprise buyers and developers in EMEA, and set the regional marketing plan with Sales, Partnerships and the global Marketing team. This role suits a hands-on marketer who has helped a platform or developer-led business move from product-led growth (PLG) to a sales-led (SLG) motion. You will adapt global programs to local markets, report on regional results to senior leadership, and coach the people and agencies who deliver the work.

What you’ll own and be measured on

• EMEA-sourced pipeline against target
• The UK/I and DACH marketing plans, including priorities by country and segment, agreed with regional Sales leadership
• The events program: strategic, partner and field events, from strategy through to on-site execution
• Growing our international database
• The PLG-to-SLG handoff with local BDRs, including lead routing, follow-up plays and shared reporting
• Reporting on cost per outcome, conversion and ROI, and adjusting the plan using the data

What you’ll influence, working with our central marketing teams

• Financial Services and Healthcare plays in EMEA (with Product Marketing)
• Customer evidence and logos for the region
• PR, comms and regional stories
• Launches, sales assets and localization (with Product Marketing, Design and Brand)
• Campaigns, events and combined motions in EMEA (with Demand Generation)

What you’ll bring

• 4-6 years in B2B marketing, including field marketing, events and campaigns, with recent regional or EMEA ownership
• A record of building a regional marketing plan from scratch and meeting a pipeline target, with results you can quantify
• Experience marketing a platform, developer or technical product, and helping move a business from product-led growth (PLG) to a sales-led (SLG) motion
• Experience working with BDRs/SDRs and sales leaders on lead quality, routing and attribution, including influencing them without owning them, and the confidence to push back on sales and channel requests when priorities need to be set
• Working knowledge of EMEA markets, including cultural, language and regulatory differences (for example GDPR)
• Strong partnership skills: you get what you need from central teams through clear asks and shared plans
• Experience with Salesforce and a marketing automation platform
• Clear, collaborative communication with senior executives and technical audiences
• Willingness to travel for in-person events

Compensation We offer a competitive base salary, shaped by your experience and location, plus equity — so you share in the value you help create.

Benefits

Participation in the company’s employee share options plan Tenure-Based PTO: You will receive 25 holidays when you join and will gain an additional 1 day after 2 years of service, then 1 day each year until capped at 32 holidays Flexible working from home policy Work from outside of the UK for up to 6 months each year TELUS Health EAP 24/7 - offers you and your chosen family confidential, judgment-free support for any work, health, or life challenge Enhanced parental leave Bike2Work scheme Annual learning and development allowance We’re all about making WFH work for you - that’s why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus! Company-funded fertility and family-forming programmes Menopause care programme with Maven Private healthcare and dental cover, discounts on gym members and relaxation apps, and access to a range of mental health programs Sabbatical Program: 5-week paid sabbatical available after 5 years of employment

At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact.

Our core values are:

Only the best We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence.

Ownership We care deeply about what we do. We take ownership of our initiatives, decisions and outcomes.

Relentlessly improve We demand more from ourselves and are always evolving. Continuous, obsessive improvement is the only way we will transform the world of conversational AI.

Bias for action Our world moves quickly and so do we. We take calculated risks and we deliver impact fast.

Disagree and commit We are all working toward the same goal. If we donʼt agree with something, we work hard to understand it and when a decision is made, we accept it and give it our all.

Build for people We want the world to enjoy the experiences they have with us. We are building for a future that prefers automation.

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