Senior Marketing Manager

Key Responsibilities

Strategy, Positioning & Targeting

• Define positioning, value propositions and messaging for each program and country.
• Build audience personas and segments by country, industry, seniority and profession.
• Identify new markets and niche segments; benchmark competitors' positioning and pricing.

Performance Marketing

• Independently run Google Ads, Meta Ads and LinkedIn Ads (search, retargeting, lookalikes).
• Use AI-powered campaign types (e.g. Performance Max, Advantage+) and AI tools for keyword research, ad copy, creative variations and rapid A/B testing.
• Own budgets, CPL, CPA, ROAS and lead quality; optimize on enrollments, not only lead volume.

AI & Automation

• Deploy and manage AI agents for lead qualification, chat/WhatsApp enquiries, follow-up and reporting.
• Automate workflows (CRM, lead scoring, reporting dashboards) and continuously find new AI use cases.
• Build visibility in AI search (SEO/GEO) and optimize landing pages with AI-assisted testing.

Analytics & Reporting

• Track the full funnel: leads, qualified leads, applications, enrollments, revenue, ROI.
• Give senior management clear, data-backed budget and growth recommendations.
• Team & Collaboration
• Lead the Product & Project Manager and Creative Content Designer with clear briefs and priorities; coach them to work AI-first.
• Work with Sales and Admissions on lead quality, objections and feedback loops.

Requirements

• 5+ years in digital, performance or growth marketing, with proven lead-generation results
• Hands-on expertise in Google, Meta and LinkedIn Ads
• Solid grasp of targeting, segmentation, positioning and go-to-market strategy
• Demonstrated daily use of AI tools/agents (e.g. Claude, ChatGPT, automation platforms) with concrete examples
• Strong analytics skills (GA4, CRM, dashboards) and budget management
• Experience managing or coordinating a team; autonomous and results-driven
• Preferred: EdTech, higher education or executive education; international multi-country campaigns; targeting senior executives; marketing automation.

Pay: AED5,000.00 - AED6,000.00 per month

Experience:

• Marketing management: 5 years (Required)

Work Location: In person